One of the biggest factors that impacts on how many conversions your online store gets from Google AdWord isn’t even within your control. But it’s critical that you’re aware of it. It can make all the difference to how successful your AdWords campaigns are. Or aren’t.
Google AdWords Quick Tip: How Much Should you Pay for a Conversion?
Google AdWords allows you to set up Conversion Tracking so that you can track exactly how much ad spend it costs in order to get a Conversion, which might be an Order, an Enquiry or a Phone Call. To ensure that they get a good return on their AdWords spend, one of the key things […]
How Good is Your Website at Converting Visitors into Customers?
Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle. The content of this article comes from and was inspired by that presentation.
How to Give Someone Else Access to your Google Analytics Account
Google Analytics offers a way that you can give someone else access to your account without sharing your password. Watch a quick video to find out how.
Want to Track Phone Calls Generated by your Google AdWords Campaigns?
An important aspect of any Google AdWords campaign is working out how you will track the results. This is essential so that you can work out if you are getting a good return from your advertising investment. When a conversion, such as a order, enquiry or newsletter sign-up takes place online it can be tracked […]
A Five Step Plan for Getting More Free Web Traffic from Google
More and more clients have been asking me how they can increase their organic web traffic from Google. I always recommend creating an online Content Marketing strategy, which means regularly adding new and valuable web content to your website and sharing it with your target audience. But to make sure you get value for your […]
3 Ways to Access Free Online Training for Google AdWords
Google AdWords is Google’s paid Search Engine Marketing program. When you first use it, it’s relatively easy to follow the steps to set up a campaign. But when you’re ready to take your campaigns to the next level and make sure you’re getting the best bang for your buck, there is a lot of information […]
19 Online marketing tips that aren’t too hard but really work
Here are some of the online marketing tips that I’ve learned during five years of blogging, that I’ve found really do work!
How to Get Found in Google When People Search for a Local Business (Just Like Like Yours)
I’ve been working with a number of clients recently to successfully bring them targeted web traffic from their local area, so I thought it was timely to confirm the three different ways that your website can be found in local search results. This information might not be new for you, but it’s a good time […]
Romancing the Click: 5 Principles for Successful Online Dating that Will Improve your Google Ads
This is a little something that was originally published as a guest article on The Copy Detective blog by Copywrite Matters. If you’re not familiar with AdWords, it is Google’s paid search engine marketing program. When set up and managed well, it’s an effective way to bring targeted traffic to your website, especially when it’s […]
