Review a list of terms that are regularly used in relation to Google AdWords campaign performance, and an explanation of what they mean.
A common concern amongst AdWords advertisers is that their competitors are clicking on their ads and wasting their AdWords budget. This concern is often amplified if they aren’t getting sufficient leads or sales from their AdWords spend. In reality there are actually a lot of reasons why the AdWords traffic might not be converting […]
By working with Click-Winning Content to manage their campaigns, Caribu Horse Wear’s AdWords revenue grew by 90.8% from 2014 to 2016 and their average cost per click for Search campaigns decreased by 31.9%.
Since 1 November 2016 AdWords ad spend payments have been invoiced by Google Australia & GST has been added. Read on to find out how to download an Australian Tax Invoice for GST.
In terms of AdWords management there is no one-size-fits-all approach. But in terms of QUALITY AdWords management there are things your AdWords manager should do to ensure that you get maximum value from both your advertising spend, and your management fee. Before you agree to work with an AdWords Manager, ensure that they meet the criteria below.
By putting your ads in front of the right people, who are located in the right place, at the right time, Google AdWords can help grow your business. As well as getting your ads to appear in the Google Search results, via AdWords campaigns your ads can also appear: Across the huge network of websites […]
Using Ad Extensions in your Google AdWords campaign can make your ads bigger and more prominent, so that more people click on them, AND can improve the quality of your ad campaign.
One of the biggest mistakes business owners make when setting up and managing their own AdWords campaigns is failing to consider how they will track the results generated from their advertising spend. Read on to discover easy ways to track results from your AdWords campaigns, so you can find out how hard they are working!
Google is rolling out an AdWords update that can give ads for businesses that service a local area more visibility. This includes ad campaigns for hairdressers, shops, restaurants, dry cleaners, accountants, dentists and anyone else who has a business that services customers at a fixed location, like an office or shop. There are ads […]
Like a great coffee, with AdWords management, unless you specialise in the area you probably DON’T know what goes into making it great, but you DO know if it works for you and if you want it every day!