Google Ads can be a great way to increase traffic to your website and generate leads and sales. If you’ve set up your own campaigns, or you’re not sure if your agency is getting you the best return, here are some things that you can check.
When running an AdWords campaign, it’s important to test different versions of your Ad Copy with the aim of generating a high performing version that gets a great Click Through Rate and Conversion Rate. There are many different ways that you can write your ad text, as well as different pieces of information that you […]
This is a little something that was originally published as a guest article on The Copy Detective blog by Copywrite Matters. If you’re not familiar with AdWords, it is Google’s paid search engine marketing program. When set up and managed well, it’s an effective way to bring targeted traffic to your website, especially when it’s […]