Google Ads Training
Do you currently manage your own campaigns?
Need help getting your team to understand the power of Google Ads?
Our one-to-one and small group AdWords training can show you and your team how to maximise the benefits of Google Ads in your business or organisation.
Learn from a trainer with both qualifications and ‘runs on the board’!
Mel can tailor a Google Ads training course that’s perfect for you and your team. And it won’t have any of that jargon you get in other courses.
Combining her knowledge, passion and expertise, Mel will engage with your team and help them get a better return from Google Ads. She can also help them understand the true power of your Google Analytics data.
Mel’s career began in a lab coat after completing a Science degree at the University of Melbourne. But then she switched to sales and marketing, and has used her ‘nerd brain’ to optimise thousands of AdWords campaigns.
She’s a specialist in Search, Display, Mobile, Video and Shopping advertising. She even passed four more Google exams than she needed to. Very nerdy indeed!
And she’s worked as the Asia Pacific Marketing Manager for a global software company, where she set up and managed AdWords campaigns for countries in Asia Pacific and Europe.
That means you’ll get down-to-earth, hands-on training based on real-world experience. In just a few hours your business will be taken from Search to Results.
You’ll learn tips and tricks for optimising your own campaigns. And when we say it’s hands-on training we mean it, because you’ll be updating your campaign during the course. We’ll walk you through the key areas of your campaigns, and show you how to improve your results by getting the right clicks for your daily budget.
We’ll also show you how to review your campaign to see how you’re tracking, and use Google Analytics to understand your results.
You’ll walk away with hands-on skills, confidence, and an actionable plan to get more value from Google Ads and Analytics.
I am a small business owner (one woman band) and I had been searching for someone to help me fine tune my Google AdWords. I had a reasonable understanding of how they worked but they weren’t performing as well as I thought they could/should.
My business is not in the position to be able to sign up for ongoing “hands off” kind of management and I wanted to learn the skills so I could do the bulk of the work myself and tweak things here and there. Melinda listened to my needs and offered me a 3 hour package split into easily digestible half hour blocks where she audited my account and took me through what I needed to tweak on my ads including how to monitor the performance. This AdWords training package was perfect for my needs and budget and the results speak for themselves with a 300% or more increase in enquiries.
Melinda is very experienced with Google AdWords and is a fantastic teacher. I highly recommend her services.
Norelle, Your Remedy Naturopathy
One-on-One and Small Group Ads Training Options
What you’ll learn
During your Google Ads training sessions you’ll learn how to optimise your campaigns, including:
- what the campaign stats mean
- monitoring your Click Through Rate
- keyword optimisation, what to keep, what to pause, what to add
- tweaking ad copy to create high-performing versions
- setting your maximum cost-per-click bid to meet your objectives
- maximising your chance to convert visitors with a good landing page
- improving your Quality Score with well-targeted keywords, ad copy and landing page copy
- using Conversion Tracking
- using the data in Google Analytics to understand how visitors behave once they arrive at your website
- finding out which keywords people actually type into Google before clicking on your ad
- adding Negative words to avoid paying for the wrong clicks
- other AdWords insider tips that Mel has picked up while managing thousands of ads over the past twelve years.
Note: We’ll need access to your Google AdWords and Analytics accounts are before training starts.
For more information about Mel’s Google AdWords and Analytics workshops, download Melinda Samson’s – Trainer’s Profile
Where it will happen
We offer two training options:
- Structured two-hour workshops in Melbourne
- Remote training via phone, email and Zoom
What it costs, and how to get a quote
The price will depend on:
- the type of training you need
- the number of attendees
- whether the training is face-to-face or remote.
So get in touch with us today by filling out our enquiry form so we can work out the best training to suit your needs and give you a quote.
We also offer Google Ads consulting services at an hourly rate if you’d prefer us to take any follow up actions off your hands.
And if you’re not 100% convinced you want to manage your own ad campaigns, read about our Google As management services.