Watch a quick three minute video to learn about marketing attribution and why it’s important for helping you make decisions about where to allocate your marketing budget and resources.
I’m currently working on monthly reports for our ongoing AdWords clients. As part of the reporting process I regularly use the “compare to” feature in Google Analytics to see how ad campaigns are performing compared to last month and the same month last year. This article explains how to use the “compare to” feature and […]
Watch this hilarious video by Google Analytics on “Google Analytics in Real Life – Online Shopping”. It looks at what the world would be like if it was as hard to checkout at the supermarket as it is from some online stores.
View the Google Analytics presentation from WordCamp 2017 in Brisbane that I delivered in conjunction with Paula Glynn, and find out how you can leverage Google Analytics to win clients and/or build your own business.
If you’re spending time creating and sharing blog articles, it’s important to understand how many people are reading them, and what traffic sources are generating traffic to your blog. Watch this short video on how to use Google Analytics to find out.
Whether you’re taking a DIY approach to SEO, or paying an agency for SEO services, this short video will show you where to look in your Google Analytics data to find out if your SEO efforts are helping to grow your business.
Bounce Rate is one of the statistics that you’ll see in your Google Analytics account. Watch a 5 minute video interview with Loren Bartley from Impactiv8 and find out what it’s all about, why it’s important and how to benchmark your bounce rate.
It’s been a huge year here at Click-Winning Content! In addition to our ongoing optimisation of AdWords campaigns for new and existing clients, here’s a quick recap of a few of the year’s highlights. 1. Being a Google Partner The Google Partner program continues to go from strength to strength. Being an active Google […]
Following on from my article about understanding your website audience via your Google Analytics stats, today we’ll look at the popular sources of traffic that you’ll see in your Google Analytics reports.
Google Analytics can provide a lot (and I mean, A LOT!) of information about how your website is performing and how well it’s helping to achieve your business goals. It’s great to access to all this data when you know what it means, but when you’re getting started it can be overwhelming.