Even as I wrote the headline of this article, the answer seemed really obvious. Good ads. Bad website. What good could ever come of it? But the answer is complex because there are varying degrees of a “bad” website and the level of “badness” can be relative to the quality of the other websites in […]
Whether you’re starting out in business or you have a background in Marketing and want to confirm your digital marketing knowledge, Google Digital Garage is a fabulous training resource. And it’s FREE!
I originally wrote this article three years ago. I’m re-publishing it because unfortunately, three years later, I’m still meeting way too many business owners who have invested time and money in their website and online marketing but are disappointed with the results and/or haven’t received value for money. Unfortunately, it often takes a bad experience to […]
I recently moved this website to a new theme with a responsive design. If you’re planning a similar update, here’s some tips for planning the new site with all devices in mind. 1. Test, Test, Test The purpose of a responsive design is that your users have a great experience on all devices; desktop, laptop, tablets […]
Last week I attended a WordChicks Meetup in Melbourne where User Experience Expert Fox Woods presented about User Experience. This article covers my key takeaways, some of which I already knew, and a few new ones thrown in too.
The web world moves fast and things change just as fast. A website that was great a few years ago might now be out-dated. Read on discover six situations that are part of a process that successful businesses deal with as they grow. Updates to marketing and strategic graphics can be used to get their […]
**This is a guest article by Tessa from WP SuperGeek.** At WP SuperGeek, we’re used to being asked the tough questions. As a WordPress help desk, we welcome all questions (especially the stupid ones). We speak geek so you don’t have to!
Content of this article is based on things I learned at the recent Google Analytics User Conference in Melbourne, and also at an AdWords Bootcamp training day. Both events were presented by Loves Data. ———- More and more people are viewing websites on a mobile device. And, actually, 90% of people are using multiple screens to complete a […]
I’ve been doing a lot of web copy editing for clients lately. As part of my copy editing services, if the client has a Content Management System I generally also make the updates to the website once they’ve been approved. Every time I add copy to a website, I take time to format it and […]
My business partner in Grassroots Internet Strategy, Serena Star-Leonard, wrote a book that was published this year titled “How to Retire in 12 Months”. The book is about figuring out what you’re passionate about, working out a way to turn that passion into profit and then using the opportunities created by the internet to do […]