The web world moves fast and things change just as fast. A website that was great a few years ago might now be out-dated.
Read on discover six situations that are part of a process that successful businesses deal with as they grow. Updates to marketing and strategic graphics can be used to get their message out to the clients they want.
1- Your logo is too generic, and doesn’t show what your business is
Many businesses start out with a logo they got from their “cousin in uni”, or from a discount website. Down the track they find it just isn’t showing off the purpose of the business.
2- Your business changed focus, and your best assets are not the same as when you started out
Businesses evolve over time, and the good ones adapt to the needs of their best clients. Many have found that their old visuals no longer express the current marketing strategy.
3-Your graphics are out of date, and don’t attract a new generation of clients
Have you looked at how your website really looks lately? Does it keep up with current tastes and viewing habits of your potential clients? Or could it use a bit of sprucing up?
4-Your best message is buried in the middle of a long block of copy
People are spending less and less time on websites. They skim, and if your best information is not in the top third, it is lost.
5- Your website doesn’t look good enough for you to charge the fees you want to get
A great corporate image promotes high credibility, and puts your company in the environment you create for it.
6 -Your site looks just like your competitor’s
Most websites are formatted from templates to begin with, and the way to set your business apart from the norm is to have unique, targeted graphic content.
Judy Brandt helps businesses find their best qualities, and promote them visually through insightful, targeted graphic design.