Review a list of terms that are regularly used in relation to Google AdWords campaign performance, and an explanation of what they mean.
A common concern amongst AdWords advertisers is that their competitors are clicking on their ads and wasting their AdWords budget. This concern is often amplified if they aren’t getting sufficient leads or sales from their AdWords spend. In reality there are actually a lot of reasons why the AdWords traffic might not be converting […]
By working with Click-Winning Content to manage their campaigns, Caribu Horse Wear’s AdWords revenue grew by 90.8% from 2014 to 2016 and their average cost per click for Search campaigns decreased by 31.9%.
To generate leads, sales or other beneficial outcomes from an AdWords Search campaign you need people to click on your ad. The following nine tips will help you achieve more clicks for your AdWords campaigns with the aim of getting more results for your business. Keep in mind that all changes made to your Campaigns should still […]
Hey Awesome Business Friends Brook McCarthy and Melinda Samson invite you to join us at the fabulous Lock n Load Bistro in Brisbane’s West End for an informal meet-up so that you can connect with more awesome business peeps! The details are below. Feel free to invite your business friends who are equally awesome! Date Tuesday 11 […]
Since 1 November 2016 AdWords ad spend payments have been invoiced by Google Australia & GST has been added. Read on to find out how to download an Australian Tax Invoice for GST.
In terms of AdWords management there is no one-size-fits-all approach. But in terms of QUALITY AdWords management there are things your AdWords manager should do to ensure that you get maximum value from both your advertising spend, and your management fee. Before you agree to work with an AdWords Manager, ensure that they meet the criteria below.
By putting your ads in front of the right people, who are located in the right place, at the right time, Google AdWords can help grow your business. As well as getting your ads to appear in the Google Search results, via AdWords campaigns your ads can also appear: Across the huge network of websites […]
In August 2016 Google rolled out an important new AdWords feature; Expanded Text Ads (ETA). Read on to find out what they are, why they are important and how to write great ETA copy.
We got some great news today! Google rolled out changes to the Partner Program and I’m happy to say that Click-Winning Content is now officially a Premier Partner.