Even as I wrote the headline of this article, the answer seemed really obvious. Good ads. Bad website. What good could ever come of it? But the answer is complex because there are varying degrees of a “bad” website and the level of “badness” can be relative to the quality of the other websites in […]
Read about how the General Data Protection Regulation (GDPR) in the European Union will impact the use of Google Analytics by Australian Businesses.
Discover 7 Google Analytics mistakes that can stop you getting full value from the data, and more importantly, find out how to fix them.
Another year in business has flown by! And what a year it was. Here’s a recap of Click-Winning Content’s 2017 highlights.
Whether you’re starting out in business or you have a background in Marketing and want to confirm your digital marketing knowledge, Google Digital Garage is a fabulous training resource. And it’s FREE!
Watch a quick three minute video to learn about marketing attribution and why it’s important for helping you make decisions about where to allocate your marketing budget and resources.
Google AdWords has new terms and conditions that need to be accepted. This article shows the steps for logging in to your account and making the required update.
I’m currently working on monthly reports for our ongoing AdWords clients. As part of the reporting process I regularly use the “compare to” feature in Google Analytics to see how ad campaigns are performing compared to last month and the same month last year. This article explains how to use the “compare to” feature and […]
Google is currently rolling out a new version of the Google AdWords experience to all AdWords users. Read on to find out how to download an Australian Tax Invoice for GST using the new interface.
Review a list of terms that are regularly used in relation to Google AdWords campaign performance, and an explanation of what they mean.