When running an AdWords campaign, it’s important to test different versions of your Ad Copy with the aim of generating a high performing version that gets a great Click Through Rate and Conversion Rate.
There are many different ways that you can write your ad text, as well as different pieces of information that you can include in the ad copy, or not include, depending upon the impact on the Click Through and Conversion Rate.
In order to test different versions of your ad copy, check that your Advanced Settings in the Settings tab are set to either “optimise for clicks” or “optimise for conversions” under the heading: Ad Delivery: Ad rotation, frequency capping.
If you’re stuck for ideas on ways that you can change your Ad Copy to test different messages, you won’t be once you run through the suggestions in this infographic.
Melinda aka Mel is a Google Partner, Google Ads & Consultant, Speaker and Trainer and co-owner of Click-Winning Content. Mel provides results-driven services to organisations around the world and is committed to never using an acronym without explaining it first. She also likes greyhounds as pets, grand slam tennis, cracked pepper and Melbourne sunsets. Please connect at the links below.