One of the biggest mistakes business owners make when setting up and managing their own AdWords campaigns is failing to consider how they will track the results generated from their advertising spend. Read on to discover easy ways to track results from your AdWords campaigns, so you can find out how hard they are working!
Google is rolling out an AdWords update that can give ads for businesses that service a local area more visibility. This includes ad campaigns for hairdressers, shops, restaurants, dry cleaners, accountants, dentists and anyone else who has a business that services customers at a fixed location, like an office or shop. There are ads […]
Like a great coffee, with AdWords management, unless you specialise in the area you probably DON’T know what goes into making it great, but you DO know if it works for you and if you want it every day!
Watch a short video to find out how Google AdWords Website Call Tracking works and why it’s important for understanding the value you’re getting from your AdWords Campaigns.
Watch a 5 minute video in which I’m chatting to Loren Bartley from www.Impactiv8.com.au about why AdWords Remarketing is a powerful tool to add to your marketing mix.
Find out about a change to how Google ads appear in the Google search results, and how it might impact your AdWords campaigns. If you’re an Australia business and need help, send us an email to request an AdWords account review and recommendations.
Google AdWords allows business owners to pay-per-click in order to get targeted traffic to their website. If you’ve been wondering if AdWords will work for your business, or if you’ve been planning to give it a try, watch this quick video which will set you up to get maximum return from your ad spend.
Here are some tips that I put together last week as I worked on optimising AdWords campaigns for clients. These are real times tips that we implement every day for clients to increase their online sales, enquiries and AdWords ROI.
Even as I wrote the headline of this article, the answer seemed really obvious. Good ads. Bad website. What good could ever come of it? But the answer is complex because there are varying degrees of a “bad” website and the level of “badness” can be relative to the quality of the other websites in […]
Read about the minimum requirements that anyone who provides you with Google AdWords services needs to meet to be compliant with Google’s policies.