Read about the minimum requirements that anyone who provides you with Google AdWords services needs to meet to be compliant with Google’s policies.
As someone who spends a big part of every day optimising AdWords campaigns for clients, I often get asked “why does AdWords need ongoing management?” and if it’s ok for the client to just “have a go” at doing it themselves. Well, if you’re the type of person who would try to replace your hot […]
Today’s quick tip answers a question that I get asked quite regularly: How do I download a Google AdWords invoice. Log in to your AdWords account and follow these steps.
If you are considering outsourcing management of your AdWords account to a qualified AdWords professional you can provide them with access to your account by connecting with their AdWords MCC (My Client Centre). This leads to two important questions. What are the benefits of giving access to your AdWords account this way? How do you […]
Google AdWords can be a great way to increase traffic to your website. Particularly if it’s competitive to get your website to appear high up in the organic results. A lot of business owners set up and run their own AdWords campaigns, which is relatively easy to do. The hard part is knowing what to […]
Google AdWords can be a measurable, targeted marketing option for growing your business. But unfortunately, many business owners miss out on the opportunities created by AdWords due to misconceptions about how it works. Here are three of the reasons I hear regularly for not using AdWords, plus my responses.
Find out how to display columns in your AdWords account that show the number of Invalid Clicks that have been detected in your account.
Everyone who advertises with Google AdWords should understand what the main AdWords performance metrics such as CTR and CPC mean, why they are important and what can be done to improve them. This knowledge will help you make the most of your AdWords budget.
The Compare Periods feature is an easy to use and effective analysis tool within AdWords. Find out how to use this tool and why you should be taking advantage of it when monitoring your AdWords campaigns.
I regularly get asked “how do Google ads work” and “how can I control the budget to make sure I don’t inadvertently spend way too much. If you’re new to Google AdWords, this video by Google answers these questions and more.