Whether you’re taking a DIY approach to SEO, or paying an agency for SEO services, this short video will show you where to look in your Google Analytics data to find out if your SEO efforts are helping to grow your business.
Today I attended a fabulous webinar presented by Kate Toon of Kate Toon Copywriter and hosted by the Australian Businesswomen’s Network. Kate covered a lot of valuable information in detail. Here is a quick list of my key take-aways. 1. Google’s aim is to help users find the best content. 2. What is SEO? Search Engine […]
Watch a short video to find out how to use the data in your Google Analytics account to find out if your Search Engine Optimisation (SEO) efforts are generating organic traffic to your website.
As mentioned in my recent article on Why Business Owners Need to Make Time for Google Plus, lately I’ve been encouraging all my clients to get active on what is now the second biggest social media platform. Like on Facebook, on Google Plus you can set up a Business Page that your clients and contacts […]
When you get invited to a breakfast presentation or seminar, you generally want to attend the event based on how relevant the topic is to your needs and how authoritative the presenter is. Relevance and authority are also important topics to understand in relation to how Google ranks your website.
Find out how to use Google Analytics to discover how many people are on your website right now, where they are located and more.
I’ve been working with a number of clients recently to successfully bring them targeted web traffic from their local area, so I thought it was timely to confirm the three different ways that your website can be found in local search results. This information might not be new for you, but it’s a good time […]
Go to any website and have a look at the words that appear at the top of the browser. Do they explain what the website is about?
I’ve had a few conversations recently discussing why blogging is valuable and how it fits into an online marketing program. Those conversations inspired this article. Here’s my take on blogging.
Page Titles, also called the TITLE element and Title Tag, are very important for search engine optimisation. They are one of the places where search engines check for your keywords and find out what your website is about.