Creating and distributing a quality newsletter can position you as a voice of authority in your chosen field, which can ultimately lead to increased sales for your business. Once you’ve decided to add a newsletter to your marketing mix, you need to build a subscriber list, decide how often you’ll send it, and more importantly, […]
Earlier this year I attended a fantastic webinar hosted by the Australian Business Women’s Network. The topic was Epic Content Marketing, presented by Joe Pulizzi of the Content Marketing Institute. Here are my key takeaways. 1. What Kind of Content are you Sharing? To be successful your content must fulfil a customer need. 2. Be Consistent […]
When you get invited to a breakfast presentation or seminar, you generally want to attend the event based on how relevant the topic is to your needs and how authoritative the presenter is. Relevance and authority are also important topics to understand in relation to how Google ranks your website.
Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle. The content of this article comes from and was inspired by that presentation.
More and more clients have been asking me how they can increase their organic web traffic from Google. I always recommend creating an online Content Marketing strategy, which means regularly adding new and valuable web content to your website and sharing it with your target audience. But to make sure you get value for your […]
Here are some of the online marketing tips that I’ve learned during five years of blogging, that I’ve found really do work!
Three of the things that have a big impact on how much traffic your website gets from search engines are: Website Development: How search engine friendly your website is Web Content: The quality of your content, the keywords that you use in your content and how you use them Inbound Links: The number and quality […]
Content Marketing is the trend in website marketing that smart business owners are including in their online marketing plan. What is Content Marketing?
I recently attended a fantastic Problogger Training Day in Melbourne arranged by Darren Rowse from Problogger. Darren presented along with Chris Garrett from Chrisg.com, Yaro Starak from Entrepreneurs Journey and Collis from Envato.