Page Titles, also called the TITLE element and Title Tag, are very important for search engine optimisation. They are one of the places where search engines check for your keywords and find out what your website is about.
Tips for writing your own page titles
- Include your most important keywords and phrases. Find out how to use the Google Keyword Tool to select your keywords.
- Aim for a maximum of about 55 characters including spaces (that is the amount of text that will show up in the Google search results)
- Put the most important words at the start as robots read from left to right.
- Ensure that the Page Title is relevant to the content of your website by using the same keywords in your content in headings, subheadings, body text and as link words.
- If you’re adding your company name, put it at the end.
- Also consider adding a location relevant to your target audience eg “Australia” or “Melbourne”. This means your keywords will match if someone searches on a term that includes your location. For example, “searching for something australia” or “searching for something melbourne”.
For best results, use your selected keywords to create a customised page title, heading, subheading and link text for each page of your website that covers a unique topic.
Melinda aka Mel is a Premier Google Partner, AdWords & Analytics Consultant, Speaker and Trainer and co-owner of Click-Winning Content. Mel provides results-driven services to Australian businesses and is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets. Please connect at the links below.