Whether you’re taking a DIY approach to SEO, or paying an agency for SEO services, this short video will show you where to look in your Google Analytics data to find out if your SEO efforts are helping to grow your business.
The aim of Search Engine Optimisation (SEO) is to get your website to appear to appear on the first page of the organic search results in Google, or another search engine, when people search for your target keywords. This means that more people can find your website and visit it.
However the ultimate aim of SEO shouldn’t be about focusing on a Rankings Report that shows which position your website ranks in the search results for different keywords, or the QUANTITY of visitors. Instead, you need to attract QUALITY, targeted visitors that take action on your website and help you grow your business.
Watch my new video and find out how to drill in to your Google Analytics data to view how many web visitors you’re generating via Organic Search Results, if you’re getting quality organic traffic and if those web visitors are taking action.
Feel free to leave a comment below if you have questions relating to the content of the video.
If you need more help understanding the data in your Google Analytics account, setting up Goals to track Conversions, and how the data can help grow your business, contact us.
To make it easy for you to get started we offer a 30 minute or 60 minute consultation to review your Google Analytics set up, provide advice about additional tracking that can be added, and set up a Dashboard to make it easy to view the statistics that are important to you at a glance.
Melinda aka Mel is a Premier Google Partner, AdWords & Analytics Consultant, Speaker and Trainer and co-owner of Click-Winning Content. Mel provides results-driven services to Australian businesses and is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets. Please connect at the links below.