Google AdWords is Google’s paid Search Engine Marketing program. When you first use it, it’s relatively easy to follow the steps to set up a campaign. But when you’re ready to take your campaigns to the next level and make sure you’re getting the best bang for your buck, there is a lot of information that you need to understand.
And if you’re ready to learn more about managing your own AdWords campaigns, there are also these three free options that you can tap into.
1. AdWords Certification Program Learning Centre
Google offers free online training via the AdWords Learning Centre.
This is the training provided to agencies who would like to complete the exams to become a Google Certified Partner. I complete this training each year and then re-sit my exams to keep my Google qualification.
The training is broken down into clearly described sections so you can learn more about any particular area of AdWords that you’re interested in.
2. Learn with Google on YouTube
If you prefer to learn by watching videos instead of reading information (as is required for the AdWords Learning Centre) then visit the Learn with Google Channel on YouTube.
Whether you are new to AdWords or want to advance your knowledge, there are videos to help you learn.
3. Inside AdWords blog
Inside AdWords is Google’s official blog for tips and information about using AdWords. In my opinion subscribing to this blog is the best way to keep up with new features that are added to the AdWords program, and changes that are made.
If you’re an agency who would like to offer AdWords services to your clients, you’ll love the Google Engage program which includes training, webinars, incentives, sales tips and more.
And remember, if you do decide to work with an agency on your AdWords management, make sure they are a Google Certified Partner. To check if a business is in the program, you can search for them by name in the Google Partner Directory.
If you have questions about Google AdWords training, feel free to contact me.
Until next time
Melinda aka Mel is a Google Partner, Google Ads & Consultant, Speaker and Trainer and co-owner of Click-Winning Content. Mel provides results-driven services to organisations around the world and is committed to never using an acronym without explaining it first. She also likes greyhounds as pets, grand slam tennis, cracked pepper and Melbourne sunsets. Please connect at the links below.