Whether you’re starting out in business or you have a background in Marketing and want to confirm your digital marketing knowledge, Google Digital Garage is a fabulous training resource. And it’s FREE!
5 Questions to Ask all Potential Website Service Providers (or Risk Wasting Time & Money)
I originally wrote this article three years ago. I’m re-publishing it because unfortunately, three years later, I’m still meeting way too many business owners who have invested time and money in their website and online marketing but are disappointed with the results and/or haven’t received value for money. Unfortunately, it often takes a bad experience to […]
5 Tips for Successfully Moving to a Responsive Web Design
I recently moved this website to a new theme with a responsive design. If you’re planning a similar update, here’s some tips for planning the new site with all devices in mind. 1. Test, Test, Test The purpose of a responsive design is that your users have a great experience on all devices; desktop, laptop, tablets […]
5 Easy Ways to Give Your Web Visitors the Ultimate User Experience
Last week I attended a WordChicks Meetup in Melbourne where User Experience Expert Fox Woods presented about User Experience. This article covers my key takeaways, some of which I already knew, and a few new ones thrown in too.
How Good is Your Website at Converting Visitors into Customers?
Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle. The content of this article comes from and was inspired by that presentation.
19 Online marketing tips that aren’t too hard but really work
Here are some of the online marketing tips that I’ve learned during five years of blogging, that I’ve found really do work!
How to Get Found in Google When People Search for a Local Business (Just Like Like Yours)
I’ve been working with a number of clients recently to successfully bring them targeted web traffic from their local area, so I thought it was timely to confirm the three different ways that your website can be found in local search results. This information might not be new for you, but it’s a good time […]
Does Your Website Have a Fabulous Hat… But an Ugly Dress?
I’ve been doing a lot of web copy editing for clients lately. As part of my copy editing services, if the client has a Content Management System I generally also make the updates to the website once they’ve been approved. Every time I add copy to a website, I take time to format it and […]
Get to Know Your Website’s Page Title. Enrich it by Adding Keywords.
Go to any website and have a look at the words that appear at the top of the browser. Do they explain what the website is about?
6 Tips for Optimised Page Titles (Title Tags)
Page Titles, also called the TITLE element and Title Tag, are very important for search engine optimisation. They are one of the places where search engines check for your keywords and find out what your website is about.
