Find out how to use Google Analytics to discover how many people are on your website right now, where they are located and more.
Google Analytics Quick Tip: Find out why some keywords are “Not Provided”
More and more often when I look at a Google Analytics account I see that the keyword bringing the most organic traffic is “Not Provided”. If you’ve also noticed this trend, and you’d like to find out why some keywords are “Not Provided” and how you can get more insight in to those keywords, watch […]
Google AdWords Quick Tip: Keep Your Payment Details Up-to-Date
Keeping your Google AdWords pre-payments and payment details up-to-date will ensure that your ads keep running, un-disrupted. Google will send you an email alert if your ads are stopped due to a payment issue, or if your account needs topping up in order to keep your ads running.
Google AdWords Quick Tip: Keep an Eye on your Competitors
One of the biggest factors that impacts on how many conversions your online store gets from Google AdWord isn’t even within your control. But it’s critical that you’re aware of it. It can make all the difference to how successful your AdWords campaigns are. Or aren’t.
Google AdWords Quick Tip: How Much Should you Pay for a Conversion?
Google AdWords allows you to set up Conversion Tracking so that you can track exactly how much ad spend it costs in order to get a Conversion, which might be an Order, an Enquiry or a Phone Call. To ensure that they get a good return on their AdWords spend, one of the key things […]
How Good is Your Website at Converting Visitors into Customers?
Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle. The content of this article comes from and was inspired by that presentation.
How to Give Someone Else Access to your Google Analytics Account
Google Analytics offers a way that you can give someone else access to your account without sharing your password. Watch a quick video to find out how.
Want to Track Phone Calls Generated by your Google AdWords Campaigns?
An important aspect of any Google AdWords campaign is working out how you will track the results. This is essential so that you can work out if you are getting a good return from your advertising investment. When a conversion, such as a order, enquiry or newsletter sign-up takes place online it can be tracked […]
A Five Step Plan for Getting More Free Web Traffic from Google
More and more clients have been asking me how they can increase their organic web traffic from Google. I always recommend creating an online Content Marketing strategy, which means regularly adding new and valuable web content to your website and sharing it with your target audience. But to make sure you get value for your […]
3 Ways to Access Free Online Training for Google AdWords
Google AdWords is Google’s paid Search Engine Marketing program. When you first use it, it’s relatively easy to follow the steps to set up a campaign. But when you’re ready to take your campaigns to the next level and make sure you’re getting the best bang for your buck, there is a lot of information […]
