When your Google AdWords campaigns are opted in for all devices, people might see and click on your ad from either a Computer, Tablet or Mobile Device. Read on to find out how to can see the stats based on the device someone was using when they clicked on your ads.
Google Analytics Tip: How to Segment New and Returning Visitors
People are likely to behave differently on your website depending upon whether they are New (people visiting for the first time) or Returning (people who have visited your website previously). Ideally you would expect New Visitors to have a lower Bounce Rate, because they are enticed by your click-able links to click through to another […]
Google Analytics: What’s the difference between Visits and Unique Visitors?
When you log in to your Google Analytics account and view the Audience Overview dashboard, the stats that you’ll see just under the graph are “Visits” and “Unique Visitors”. Visits Visits is the total number of visits to your website during the set date range.
Google AdWords Tip: Log in via the Google Chrome Browser
I’ve been logging in to AdWords.google.com for years now and over that time I’ve used a lot of different browsers. Sometimes I would have issues with the screen freezing, or information being slow to load. Granted these problems might also have been caused by my internet connection but since I’ve been using the Google Chrome […]
Need Extra Google AdWords or AdSense Support? Visit the Online Forums
Just wanted to share some feedback that I’ve learned this week.
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Google Analytics: Understanding your Bounce Rate
In terms of the statistics available in Google Analytics, Bounce Rate is a key stat to understand because it gives information about how engaged your web visitors are with your website. Bounce Rate is the percentage of people who leave your website without clicking on anything For Bounce Rate, the lower the better
How to expand your Google AdWords reach with Remarketing
Find out what Google AdWords Remarketing is, what you need to do to set up a Remarketing campaign, who it’s best suited for and the benefits of running a successful campaign. My guess is that the ad on the left in the screen shot above is a Remarketing ad. Although I don’t know for sure, […]
Google AdWords Quick Tip: How to View your Keyword Quality Scores
As part of a Google AdWords campaign, each keyword is given a Quality Score out of ten. For Quality Scores, the higher the better. In Google’s words, Quality Score is: an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. You can’t automatically see your keyword Quality […]
How to Check if an AdWords Agency is in the Google Partner Program
Not sure how to find the right AdWords agency to work with? Getting persuaded by calls from telemarketers about AdWords management? Read on to find out how you can check if an AdWords agency is in the Google Partner Program (and therefore knows what they are doing!)
