When you log in to your Google Analytics account and view the Audience Overview dashboard, the stats that you’ll see just under the graph are “Visits” and “Unique Visitors”.
Visits is the total number of visits to your website during the set date range.
Unique Visits counts unique individuals who visited your website during the set date range. Well, actually it’s unique devices ie if the same person visits your website from a different computer, iPad etc then they will be tracked twice.
Ideally you want the Visits to be higher than Unique Visits, because that means that some people are visiting your website more and once, which is a sign that your online marketing eg blog articles, promotions, special offers etc is working.
Compare Visits and Unique Visitors from month to month
Also keep in mind that Google Analytics doesn’t track every single visitor to your website, so the numbers are best used as a way to compare your web traffic from month to month.
Hopefully as you expand your online marketing and social networks, both your Visits and Unique Visitors will increase each month.
Got a question? Please leave a comment and let me know.
Melinda aka Mel is a Google Partner, Google Ads & Consultant, Speaker and Trainer and co-owner of Click-Winning Content. Mel provides results-driven services to organisations around the world and is committed to never using an acronym without explaining it first. She also likes greyhounds as pets, grand slam tennis, cracked pepper and Melbourne sunsets. Please connect at the links below.