5 Questions to Ask all Potential Website Service Providers (or Risk Wasting Time & Money)

questions to ask web service providers

I originally wrote this article three years ago. I’m re-publishing it because unfortunately, three years later, I’m still meeting way too many business owners who have invested time and money in their website and online marketing but are disappointed with the results and/or haven’t received value for money. Unfortunately, it often takes a bad experience to […]

5 Tips for Successfully Moving to a Responsive Web Design

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I recently moved this website to a new theme with a responsive design. If you’re planning a similar update, here’s some tips for planning the new site with all devices in mind. 1. Test, Test, Test The purpose of a responsive design is that your users have a great experience on all devices; desktop, laptop, tablets […]

How Good is Your Website at Converting Visitors into Customers?

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Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle.  The content of this article comes from and was inspired by that presentation.

How to Get Found in Google When People Search for a Local Business (Just Like Like Yours)

Google search results page

I’ve been working with a number of clients recently to successfully bring them targeted web traffic from their local area, so I thought it was timely to confirm the three different ways that your website can be found in local search results. This information might not be new for you, but it’s a good time […]

Ecommerce Tips: How to Get Over 1,000 Unique Website Visitors in Your First Two Weeks

Getting traffic to a new website can be difficult because it takes time to build up your organic ranking and appear on the first page of Google.  The Spoilt Gift and Homewares estore opened for business two weeks ago.  Since then it has had over 1500 visits (1061 unique visitors), 46% from organic search. Alexa, a website that […]