I originally wrote this article three years ago. I’m re-publishing it because unfortunately, three years later, I’m still meeting way too many business owners who have invested time and money in their website and online marketing but are disappointed with the results and/or haven’t received value for money. Unfortunately, it often takes a bad experience to […]
I recently moved this website to a new theme with a responsive design. If you’re planning a similar update, here’s some tips for planning the new site with all devices in mind. 1. Test, Test, Test The purpose of a responsive design is that your users have a great experience on all devices; desktop, laptop, tablets […]
Last week I attended a WordChicks Meetup in Melbourne where User Experience Expert Fox Woods presented about User Experience. This article covers my key takeaways, some of which I already knew, and a few new ones thrown in too.
Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle. The content of this article comes from and was inspired by that presentation.
Here are some of the online marketing tips that I’ve learned during five years of blogging, that I’ve found really do work!
I’ve been working with a number of clients recently to successfully bring them targeted web traffic from their local area, so I thought it was timely to confirm the three different ways that your website can be found in local search results. This information might not be new for you, but it’s a good time […]
I’ve been doing a lot of web copy editing for clients lately. As part of my copy editing services, if the client has a Content Management System I generally also make the updates to the website once they’ve been approved. Every time I add copy to a website, I take time to format it and […]
Go to any website and have a look at the words that appear at the top of the browser. Do they explain what the website is about?
Page Titles, also called the TITLE element and Title Tag, are very important for search engine optimisation. They are one of the places where search engines check for your keywords and find out what your website is about.
Getting traffic to a new website can be difficult because it takes time to build up your organic ranking and appear on the first page of Google. The Spoilt Gift and Homewares estore opened for business two weeks ago. Since then it has had over 1500 visits (1061 unique visitors), 46% from organic search. Alexa, a website that […]