Google AdWords allows you to set up Conversion Tracking so that you can track exactly how much ad spend it costs in order to get a Conversion, which might be an Order, an Enquiry or a Phone Call. To ensure that they get a good return on their AdWords spend, one of the key things […]
How Good is Your Website at Converting Visitors into Customers?
Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle. The content of this article comes from and was inspired by that presentation.
Want to Track Phone Calls Generated by your Google AdWords Campaigns?
An important aspect of any Google AdWords campaign is working out how you will track the results. This is essential so that you can work out if you are getting a good return from your advertising investment. When a conversion, such as a order, enquiry or newsletter sign-up takes place online it can be tracked […]
3 Ways to Access Free Online Training for Google AdWords
Google AdWords is Google’s paid Search Engine Marketing program. When you first use it, it’s relatively easy to follow the steps to set up a campaign. But when you’re ready to take your campaigns to the next level and make sure you’re getting the best bang for your buck, there is a lot of information […]
How to Get Found in Google When People Search for a Local Business (Just Like Like Yours)
I’ve been working with a number of clients recently to successfully bring them targeted web traffic from their local area, so I thought it was timely to confirm the three different ways that your website can be found in local search results. This information might not be new for you, but it’s a good time […]
Romancing the Click: 5 Principles for Successful Online Dating that Will Improve your Google Ads
This is a little something that was originally published as a guest article on The Copy Detective blog by Copywrite Matters. If you’re not familiar with AdWords, it is Google’s paid search engine marketing program. When set up and managed well, it’s an effective way to bring targeted traffic to your website, especially when it’s […]
The Critical Factor for Google AdWords Success
To get great results from investing in Google AdWords your campaigns need to be well set up and optimised. You can either learn to do this yourself or have your campaigns managed by a Google Qualified Advertising Professional. If you’re looking for tips to improve your AdWords results, in a recent article I covered 5 […]
Google page one. What you can and can’t pay for.
When you type a search term, or keyword, into Google, the page where the results are listed is called the Search Engine Results Page (SERP).
