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Free Online Marketing Training: Google Digital Garage

December 27, 2017 By Melinda

Whether you’re starting out in business or you have a background in Marketing and want to confirm your digital marketing knowledge, Google Digital Garage is a fabulous training resource. And it’s FREE!

Filed Under: Content Marketing, Ecommerce, Google Ads, Google Analytics, Home Page Optimisation, Online Marketing, Search Engine Optmisation, Social Media Marketing, Web Copywriting, Website Design & Development

Business Friends Meetup – Brisbane – 11 April 2017

March 21, 2017 By Melinda

Hey Awesome Business Friends Brook McCarthy and Melinda Samson invite you to join us at the fabulous Lock n Load Bistro in Brisbane’s West End for an informal meet-up so that you can connect with more awesome business peeps! The details are below. Feel free to invite your business friends who are equally awesome! Date Tuesday 11 […]

Filed Under: Content Marketing, Google Ads

Top Tips for Newsletters that Produce Results

August 21, 2014 By Melinda

Creating and distributing a quality newsletter can position you as a voice of authority in your chosen field, which can ultimately lead to increased sales for your business. Once you’ve decided to add a newsletter to your marketing mix, you need to build a subscriber list, decide how often you’ll send it, and more importantly, […]

Filed Under: Content Marketing Tagged With: content marketing, newsletters

10 Top Tips for Successful Content Marketing (via the ABN Epic Content Marketing Webinar)

February 27, 2014 By Melinda

Earlier this year I attended a fantastic webinar hosted by the Australian Business Women’s Network. The topic was Epic Content Marketing, presented by Joe Pulizzi of the Content Marketing Institute. Here are my key takeaways. 1. What Kind of Content are you Sharing? To be successful your content must fulfil a customer need. 2. Be Consistent […]

Filed Under: Content Marketing Tagged With: content marketing

3 Things You Need to Know Before Running an AdWords e-Commerce Campaign

September 6, 2013 By Melinda

When you have an e-Commerce website and you’d like to get more orders, AdWords is a great option. As for all AdWords Campaigns, before you get you get your campaign running you’ll need to work out: The target geographic area where the ads will show The maximum daily budget that you’d like to spend What […]

Filed Under: Content Marketing, Google Ads Tagged With: ecommerce tips, google adwords, google adwords conversion tracking

Two Ways to Make Google Love your Website

April 18, 2013 By Melinda

When you get invited to a breakfast presentation or seminar, you generally want to attend the event based on how relevant the topic is to your needs and how authoritative the presenter is. Relevance and authority are also important topics to understand in relation to how Google ranks your website.

Filed Under: Content Marketing, Search Engine Optmisation Tagged With: content marketing, inbound links, keywords, search engine optimisation, SEO, web copywriting

Are you signed up for Google alerts?

April 8, 2013 By Melinda

This tip is an oldie but a goodie! Google alerts have been around for a long time now but in case you’re not using them I wanted to let you know how fabulous they are. Basically, in Google’s words, they help you Monitor the Web for interesting new content Google Alerts are email updates of […]

Filed Under: Content Marketing

How Good is Your Website at Converting Visitors into Customers?

November 13, 2012 By Melinda

Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle.  The content of this article comes from and was inspired by that presentation.

Filed Under: Content Marketing, Google Ads, Google Analytics, Online Marketing, Web Copywriting Tagged With: content marketing, customer lifecycle, google adwords, google analytics, online marketing

A Five Step Plan for Getting More Free Web Traffic from Google

August 24, 2012 By Melinda

More and more clients have been asking me how they can increase their organic web traffic from Google.  I always recommend creating an online Content Marketing strategy, which means regularly adding new and valuable web content to your website and sharing it with your target audience. But to make sure you get value for your […]

Filed Under: Content Marketing, Search Engine Optmisation Tagged With: content marketing, search engine optimisation

19 Online marketing tips that aren’t too hard but really work

June 21, 2012 By Melinda

Here are some of the online marketing tips that I’ve learned during five years of blogging, that I’ve found really do work!

Filed Under: Content Marketing, Google Analytics, Online Marketing, Web Copywriting Tagged With: blogging, content marketing, online marketing, web copywriting

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