This tip is an oldie but a goodie!
Google alerts have been around for a long time now but in case you’re not using them I wanted to let you know how fabulous they are.
Basically, in Google’s words, they help you
Monitor the Web for interesting new content
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.
Simply enter the keywords that you want to be alerted about, select what kind of results you’re interested in (news, blogs, video etc), how often you want updates and which email address they should be sent to.
Then Google does the rest.
What can you use Google Alerts for?
At a minimum I would suggest setting up Google Alerts for your name and for your Business Name, so that if you or your biz gets mentioned online, you’ll be notified about it. This can be particularly useful if people are re-using your content without permission.
To keep up with your industry, you might also want to set up alerts for your main keywords. For example I could set up alerts for “Google AdWords” and “Google Analytics” in order to keep up with what Google, news websites and bloggers are writing about those topics.
Where can you sign up?
Search for “Google Alerts” in Google.
In Australia the Sign Up page is
What do you love about Google Alerts?
Until next time
Melinda aka Mel is a Premier Google Partner, AdWords & Analytics Consultant, Speaker and Trainer and co-owner of Click-Winning Content. Mel provides results-driven services to Australian businesses and is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets. Please connect at the links below.