Business Friends Meetup – Brisbane – 11 April 2017

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Hey Awesome Business Friends Brook McCarthy and Melinda Samson invite you to join us at the fabulous Lock n Load Bistro in Brisbane’s West End for an informal meet-up so that you can connect with more awesome business peeps! The details are below. Feel free to invite your business friends who are equally awesome! Date Tuesday 11 […]

Top Tips for Newsletters that Produce Results

Top Tips for Newsletters

Creating and distributing a quality newsletter can position you as a voice of authority in your chosen field, which can ultimately lead to increased sales for your business. Once you’ve decided to add a newsletter to your marketing mix, you need to build a subscriber list, decide how often you’ll send it, and more importantly, […]

10 Top Tips for Successful Content Marketing (via the ABN Epic Content Marketing Webinar)


Earlier this year I attended a fantastic webinar hosted by the Australian Business Women’s Network. The topic was Epic Content Marketing, presented by Joe Pulizzi of the Content Marketing Institute. Here are my key takeaways. 1. What Kind of Content are you Sharing? To be successful your content must fulfil a customer need. 2. Be Consistent […]

3 Things You Need to Know Before Running an AdWords e-Commerce Campaign

AdWords ecommerce campaign

When you have an e-Commerce website and you’d like to get more orders, AdWords is a great option. As for all AdWords Campaigns, before you get you get your campaign running you’ll need to work out: The target geographic area where the ads will show The maximum daily budget that you’d like to spend What […]

Two Ways to Make Google Love your Website

Google loves your website

When you get invited to a breakfast presentation or seminar, you generally want to attend the event based on how relevant the topic is to your needs and how authoritative the presenter is. Relevance and authority are also important topics to understand in relation to how Google ranks your website.

Are you signed up for Google alerts?

Google Alerts

This tip is an oldie but a goodie! Google alerts have been around for a long time now but in case you’re not using them I wanted to let you know how fabulous they are. Basically, in Google’s words, they help you Monitor the Web for interesting new content Google Alerts are email updates of […]

How Good is Your Website at Converting Visitors into Customers?

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Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle.  The content of this article comes from and was inspired by that presentation.

A Five Step Plan for Getting More Free Web Traffic from Google

content marketing

More and more clients have been asking me how they can increase their organic web traffic from Google.  I always recommend creating an online Content Marketing strategy, which means regularly adding new and valuable web content to your website and sharing it with your target audience. But to make sure you get value for your […]

How to Draw a Record Crowd to Your Website

Help Your Website Draw a Massive Crowd

As well as writing articles for this website, and for my business partnership, Grassroots Internet Strategy, I also have a personal blog related to something I’m very passionate about; Grand Slam tennis. Due to the Australian Open and the lead up events, January is a massive month for tennis in Australia, and hence a massive […]