People are likely to behave differently on your website depending upon whether they are New (people visiting for the first time) or Returning (people who have visited your website previously). Ideally you would expect New Visitors to have a lower Bounce Rate, because they are enticed by your click-able links to click through to another […]
Google Analytics: What’s the difference between Visits and Unique Visitors?
When you log in to your Google Analytics account and view the Audience Overview dashboard, the stats that you’ll see just under the graph are “Visits” and “Unique Visitors”. Visits Visits is the total number of visits to your website during the set date range.
Sign up for Practical Insider Tips on Google AdWords and Analytics
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Google Analytics Quick Tip: Real Time Stats
Find out how to use Google Analytics to discover how many people are on your website right now, where they are located and more.
Google Analytics Quick Tip: Find out why some keywords are “Not Provided”
More and more often when I look at a Google Analytics account I see that the keyword bringing the most organic traffic is “Not Provided”. If you’ve also noticed this trend, and you’d like to find out why some keywords are “Not Provided” and how you can get more insight in to those keywords, watch […]
How Good is Your Website at Converting Visitors into Customers?
Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle. The content of this article comes from and was inspired by that presentation.
How to Give Someone Else Access to your Google Analytics Account
Google Analytics offers a way that you can give someone else access to your account without sharing your password. Watch a quick video to find out how.
