Let’s start by confirming why Google Analytics is important. It’s Google’s free tool that allows you to monitor how well your website performs in terms of things like number of visitors, what pages people look at, where your website traffic comes from, how long people spend during a visit, what key actions they take, and […]
Is Your Google Analytics Set-up Properly? 7 Things you Need to Check
If your Google Analytics account isn’t set-up properly then you’re missing out on valuable information. Discover 7 things that can stop you getting full value from your Google Analytics account.
9 Telltale Signs That Your Google Ads Campaign Can Be Improved
Google Ads can be a great way to increase traffic to your website and generate leads and sales. If you’ve set up your own campaigns, or you’re not sure if your agency is getting you the best return, here are some things that you can check.
Google Analytics and GDPR Information for Australian Businesses
Read about how the General Data Protection Regulation (GDPR) in the European Union will impact the use of Google Analytics by Australian Businesses.
CWC Highlights of 2017
Another year in business has flown by! And what a year it was. Here’s a recap of Click-Winning Content’s 2017 highlights.
Google Analytics: The Value of Using “Compare to”
I’m currently working on monthly reports for our ongoing AdWords clients. As part of the reporting process I regularly use the “compare to” feature in Google Analytics to see how ad campaigns are performing compared to last month and the same month last year. This article explains how to use the “compare to” feature and […]
If checking out of the supermarket was as hard as some online stores…
Watch this hilarious video by Google Analytics on “Google Analytics in Real Life – Online Shopping”. It looks at what the world would be like if it was as hard to checkout at the supermarket as it is from some online stores.
Google Analytics: Your Secret Weapon for Conversion Focused Websites
View the Google Analytics presentation from WordCamp 2017 in Brisbane that I delivered in conjunction with Paula Glynn, and find out how you can leverage Google Analytics to win clients and/or build your own business.
Google Analytics: How Many People Are Reading Your Blog?
If you’re spending time creating and sharing blog articles, it’s important to understand how many people are reading them, and what traffic sources are generating traffic to your blog. Watch this short video on how to use Google Analytics to find out.
Google Analytics: How to Tell if your SEO is Paying off
Whether you’re taking a DIY approach to SEO, or paying an agency for SEO services, this short video will show you where to look in your Google Analytics data to find out if your SEO efforts are helping to grow your business.
