Just wanted to share some feedback that I’ve learned this week.
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How to expand your Google AdWords reach with Remarketing
Find out what Google AdWords Remarketing is, what you need to do to set up a Remarketing campaign, who it’s best suited for and the benefits of running a successful campaign. My guess is that the ad on the left in the screen shot above is a Remarketing ad. Although I don’t know for sure, […]
Google AdWords Quick Tip: How to View your Keyword Quality Scores
As part of a Google AdWords campaign, each keyword is given a Quality Score out of ten. For Quality Scores, the higher the better. In Google’s words, Quality Score is: an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. You can’t automatically see your keyword Quality […]
How to Check if an AdWords Agency is in the Google Partner Program
Not sure how to find the right AdWords agency to work with? Getting persuaded by calls from telemarketers about AdWords management? Read on to find out how you can check if an AdWords agency is in the Google Partner Program (and therefore knows what they are doing!)
Google AdWords Quick Tip: Keep Your Payment Details Up-to-Date
Keeping your Google AdWords pre-payments and payment details up-to-date will ensure that your ads keep running, un-disrupted. Google will send you an email alert if your ads are stopped due to a payment issue, or if your account needs topping up in order to keep your ads running.
Google AdWords Quick Tip: How Much Should you Pay for a Conversion?
Google AdWords allows you to set up Conversion Tracking so that you can track exactly how much ad spend it costs in order to get a Conversion, which might be an Order, an Enquiry or a Phone Call. To ensure that they get a good return on their AdWords spend, one of the key things […]
How Good is Your Website at Converting Visitors into Customers?
Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle. The content of this article comes from and was inspired by that presentation.
Want to Track Phone Calls Generated by your Google AdWords Campaigns?
An important aspect of any Google AdWords campaign is working out how you will track the results. This is essential so that you can work out if you are getting a good return from your advertising investment. When a conversion, such as a order, enquiry or newsletter sign-up takes place online it can be tracked […]
3 Ways to Access Free Online Training for Google AdWords
Google AdWords is Google’s paid Search Engine Marketing program. When you first use it, it’s relatively easy to follow the steps to set up a campaign. But when you’re ready to take your campaigns to the next level and make sure you’re getting the best bang for your buck, there is a lot of information […]
