June marked my anniversary of six years in business. Yes that’s right, it’s been six years already! Since starting out I’ve optimised hundreds (possibly even thousands) of AdWords campaigns, reviewed and improved hundreds of websites, given insights about hundreds of Google Analytics accounts and edited a whole lot of copy to make it web friendly.
The Google Trusted Stores program lets shoppers know that participating stores provide a great shopping experience and excellent customer service, which gives shoppers the confidence to make a purchase.
I originally wrote this article three years ago. I’m re-publishing it because unfortunately, three years later, I’m still meeting way too many business owners who have invested time and money in their website and online marketing but are disappointed with the results and/or haven’t received value for money. Unfortunately, it often takes a bad experience to […]
I recently did an online Google AdWords Q&A sessions for a fabulous group of business owners. As they asked questions that I get asked regularly, I’m sharing the answers in this article in case you’ve been wondering about them too. The info is based on my honest opinion and years of experience optimising thousands of […]
Read about the minimum requirements that anyone who provides you with Google AdWords services needs to meet to be compliant with Google’s policies.
Shipping costs are the most common reason shoppers abandon online shopping purchases/carts. To make the total cost of online shopping purchases more transparent to shoppers in Australia, and reduce online shopping cart abandonment, Google announced on 27 January 2015 new features in Google Merchant Centre accounts to show shipping costs.
It’s now been over five years since I started Click-Winning Content and in June I celebrated five years as an AdWords partner.
As someone who spends a big part of every day optimising AdWords campaigns for clients, I often get asked “why does AdWords need ongoing management?” and if it’s ok for the client to just “have a go” at doing it themselves. Well, if you’re the type of person who would try to replace your hot […]
Today’s quick tip answers a question that I get asked quite regularly: How do I download a Google AdWords invoice. Log in to your AdWords account and follow these steps.
If you are considering outsourcing management of your AdWords account to a qualified AdWords professional you can provide them with access to your account by connecting with their AdWords MCC (My Client Centre). This leads to two important questions. What are the benefits of giving access to your AdWords account this way? How do you […]