As an AdWords Manager, one of the most common questions I get asked is “Why can’t I see my own ads?“. This article was inspired by a client who recently asked that exact question. Read on to discover the answer.
Google AdWords have rolled out a new feature that enables advertisers to show additional “Call-out” text below the main ad copy. Find out more about what call-out extensions are, why you should use them and how to add them.
As all AdWords advertisers know Google are constantly changing and improving AdWords. Currently there are two significant changes that AdWords advertisers should be aware of affecting Product Listing Ads campaigns and Location Extensions. Find out more about these changes and what you need to do to ensure there is no impact on your AdWords advertising.
I recently completed my AdWords certification exams which means this month I’m celebrating five years in business, and five years as a Google Partner. What does it mean to be a Google Partner? Basically it means that Google trusts us, and so can you! Google Partners need to regularly pass exams, achieve Best Practices for […]
Google AdWords can be a great way to increase traffic to your website. Particularly if it’s competitive to get your website to appear high up in the organic results. A lot of business owners set up and run their own AdWords campaigns, which is relatively easy to do. The hard part is knowing what to […]
Recent news about the Heartbleed bug reminded me how important it is to keep your Google account secure. In their article on The Heartbleed Hit List: The Passwords You Need to Change Right Now, Mashable confirms that: Google said users do not need to change their passwords, but because of the previous vulnerability, better safe than sorry. […]
Google Call Forwarding has been released in Australia. This free AdWords feature allows Calls to be tracked as Conversions, which will help you evaluate the Return On Investment from your ads. Previously only available to advertisers in the USA, UK and a few other countries this is a great feature for businesses that generate telephone calls […]
Google AdWords providers users with a wealth of information about how their advertising campaigns are performing. One feature you might not be aware of is where to find information about how your ads are performing relative to your competitors. In this article we’ll cover what you need to know about discovering this information via the […]
Google AdWords can be a measurable, targeted marketing option for growing your business. But unfortunately, many business owners miss out on the opportunities created by AdWords due to misconceptions about how it works. Here are three of the reasons I hear regularly for not using AdWords, plus my responses.
Find out how to display columns in your AdWords account that show the number of Invalid Clicks that have been detected in your account.