Everyone who advertises with Google AdWords should understand what the main AdWords performance metrics such as CTR and CPC mean, why they are important and what can be done to improve them. This knowledge will help you make the most of your AdWords budget.
The Compare Periods feature is an easy to use and effective analysis tool within AdWords. Find out how to use this tool and why you should be taking advantage of it when monitoring your AdWords campaigns.
I regularly get asked “how do Google ads work” and “how can I control the budget to make sure I don’t inadvertently spend way too much. If you’re new to Google AdWords, this video by Google answers these questions and more.
In order to get a new AdWords Campaign running well as quickly as possible you need to regularly make tweaks and changes, particularly in the early days. This great checklist by White Shark Media will give you on ideas about tweaks and changes you can make.
I’ve now been in business for over four years and 2013 was a great year for Click-Winning Content. I wanted to share some of the highlights.
Planning and managing an effective Google AdWords Campaigns includes: Setting up ads that meet your business objectives Well structured Campaigns with targeted Ad Groups that achieve higher keyword quality scores and a better Click Through Rate Ads directed to quality and relevant landing pages An understanding of how you’ll track the return from your AdWords investment […]
Google has now rolled out their new Google Partners program. If you’re looking an agency to work with for AdWords, make sure that the agency is a Google Partner by looking out for the new blue logo on their website or search for their name in the Partner Directory.
When running an AdWords campaign, it’s important to test different versions of your Ad Copy with the aim of generating a high performing version that gets a great Click Through Rate and Conversion Rate. There are many different ways that you can write your ad text, as well as different pieces of information that you […]
Through the Google Grants program, Google offers non-profit organisations $10,000 per month in in-kind AdWords advertising to promote their initiatives. We’re offering AdWords 1-to-1 Training services to two Australian organisations who have successfully applied for Google Grants.
When you have an e-Commerce website and you’d like to get more orders, AdWords is a great option. As for all AdWords Campaigns, before you get you get your campaign running you’ll need to work out: The target geographic area where the ads will show The maximum daily budget that you’d like to spend What […]