Google AdWords allows business owners to pay-per-click in order to get targeted traffic to their website. If you’ve been wondering if AdWords will work for your business, or if you’ve been planning to give it a try, watch this quick video which will set you up to get maximum return from your ad spend.
CWC’s 2015 Highlights & Two Important 2016 Predictions
It’s been a huge year here at Click-Winning Content! In addition to our ongoing optimisation of AdWords campaigns for new and existing clients, here’s a quick recap of a few of the year’s highlights. 1. Being a Google Partner The Google Partner program continues to go from strength to strength. Being an active Google […]
15 Real Time Ways to Improve Your AdWords ROI
Here are some real times tips that we implement every day for clients to increase their online sales, enquiries and AdWords ROI.
7 Key Takeaways from the Google Partners Connect event (Sept 15)
Today we hosted a Google Partners Connect event in conjunction with our fabulous web design/development partner Italicherry Design in Traralgon. The event is run by the Google Partners team and gives Google Partner agencies the opportunity to invite clients and prospects to join them for an event which includes a Live Stream presentation about digital […]
6 Online Marketing Mistakes that Still Happen (After 6 Years in Business!)
June marked my anniversary of six years in business. Yes that’s right, it’s been six years already! Since starting out I’ve optimised hundreds (possibly even thousands) of AdWords campaigns, reviewed and improved hundreds of websites, given insights about hundreds of Google Analytics accounts and edited a whole lot of copy to make it web friendly.
Google Trusted Stores: An Opportunity for Australian eCommerce Businesses
The Google Trusted Stores program lets shoppers know that participating stores provide a great shopping experience and excellent customer service, which gives shoppers the confidence to make a purchase.
5 Questions to Ask all Potential Website Service Providers (or Risk Wasting Time & Money)
I originally wrote this article three years ago. I’m re-publishing it because unfortunately, three years later, I’m still meeting way too many business owners who have invested time and money in their website and online marketing but are disappointed with the results and/or haven’t received value for money. Unfortunately, it often takes a bad experience to […]
Google AdWords: Your Frequently Asked Questions Answered
I recently did an online Google AdWords Q&A sessions for a fabulous group of business owners. As they asked questions that I get asked regularly, I’m sharing the answers in this article in case you’ve been wondering about them too. The info is based on my honest opinion and years of experience optimising thousands of […]
Is your AdWords agency playing by Google’s rules?
Read about the minimum requirements that anyone who provides you with Google AdWords services needs to meet to be compliant with Google’s policies.
Google Shopping 2015 – New Shipping Rate Features
Shipping costs are the most common reason shoppers abandon online shopping purchases/carts. To make the total cost of online shopping purchases more transparent to shoppers in Australia, and reduce online shopping cart abandonment, Google announced on 27 January 2015 new features in Google Merchant Centre accounts to show shipping costs.
