Being active on Google +, currently the second biggest social media network, can help: your website to rank in search engines you to expand your business network. In all my recent conversations about getting web traffic from Google I’ve been mentioning the importance of Google +. My clients generally respond with “What is it?”, “Why […]
Periodic Table of Google Analytics by Jeffalytics
Truth is I’m a bit of a Science nerd at heart. I studied Science at uni and have always loved to be the one who can answer questions about the Period Table at pub trivia nights. One of the things I love about Google AdWords and Analytics is that they combine Marketing and Science. So […]
Two Ways to Make Google Love your Website
When you get invited to a breakfast presentation or seminar, you generally want to attend the event based on how relevant the topic is to your needs and how authoritative the presenter is. Relevance and authority are also important topics to understand in relation to how Google ranks your website.
5 Common and Costly AdWords Mistakes and How to Avoid Them
Google AdWords can be a great way to increase traffic to your website. Particularly if it’s competitive to get your website to appear high up in the organic results. A lot of business owners set up and run their own AdWords campaigns, which is relatively easy to do. The hard part is knowing what to […]
Are you signed up for Google alerts?
This tip is an oldie but a goodie! Google alerts have been around for a long time now but in case you’re not using them I wanted to let you know how fabulous they are. Basically, in Google’s words, they help you Monitor the Web for interesting new content Google Alerts are email updates of […]
This Google AdWords Tip is a Money Saving Gem
I post a lot of AdWords tips on this blog but today’s is by far one of my favourites! When you’re running broad match keywords in a campaign, Google might broad match them to keywords that you’d happily pay for clicks for, or they might be broad matched to keywords that you’d rather not pay […]
Google AdWords Enhanced Campaigns: What do they mean for you, the advertiser?
Google recently rolled out Enhanced AdWords Campaigns. You can upgrade your campaigns now, otherwise all AdWords Campaigns will be automatically upgraded by mid year. Since the change I’ve attended some webinars and a fantastic presentation Loves Data, so read to find out what Enhanced Campaigns mean for you.
Google AdWords: How to Find out if People are Clicking on your Ads from a Computer, Tablet or Mobile Device
When your Google AdWords campaigns are opted in for all devices, people might see and click on your ad from either a Computer, Tablet or Mobile Device. Read on to find out how to can see the stats based on the device someone was using when they clicked on your ads.
Google Analytics Tip: How to Segment New and Returning Visitors
People are likely to behave differently on your website depending upon whether they are New (people visiting for the first time) or Returning (people who have visited your website previously). Ideally you would expect New Visitors to have a lower Bounce Rate, because they are enticed by your click-able links to click through to another […]
Google Analytics: What’s the difference between Visits and Unique Visitors?
When you log in to your Google Analytics account and view the Audience Overview dashboard, the stats that you’ll see just under the graph are “Visits” and “Unique Visitors”. Visits Visits is the total number of visits to your website during the set date range.
