Today I attended a fabulous webinar presented by Kate Toon of Kate Toon Copywriter and hosted by the Australian Businesswomen’s Network. Kate covered a lot of valuable information in detail. Here is a quick list of my key take-aways. 1. Google’s aim is to help users find the best content. 2. What is SEO? Search Engine […]
I’ve been working with a number of clients recently to successfully bring them targeted web traffic from their local area, so I thought it was timely to confirm the three different ways that your website can be found in local search results. This information might not be new for you, but it’s a good time […]
Go to any website and have a look at the words that appear at the top of the browser. Do they explain what the website is about?
I’ve had a few conversations recently discussing why blogging is valuable and how it fits into an online marketing program. Those conversations inspired this article. Here’s my take on blogging.
Page Titles, also called the TITLE element and Title Tag, are very important for search engine optimisation. They are one of the places where search engines check for your keywords and find out what your website is about.
Search engine optimisation gets mentioned a lot these days and is a buzz word for anyone planning a website. But what does it actually mean? In this article I’ll explain some of the terms and acronyms that are frequently used in relation to search engine optimisation.