25 Years since the Internet Began. Ah the Memories!

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It’s been 25 years since the internet began! Yes, I can remember a world without internet, or Google, or email, or social media, or smart phones. It’s hard to imagine now though. We’ve come such a long since the days of dialling up the internet, when no one could use the phone while you were […]

Sign up for Practical Insider Tips on Google AdWords and Analytics

Looking for free insider tips on Google AdWords and Analytics that will help you get more bang for your online marketing buck? You’re in the right place. Sign up for the ClickTips e-Newsletter and incredible insights will be delivered to your Inbox once a month. Sign Up Now to Get Your Updates Read articles from […]

How Good is Your Website at Converting Visitors into Customers?

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Recently I attended a Google Engage Master Class where I learned a lot of new and interesting things about online marketing. One of the topics presented by David Booth of Cardinal Path covered how to set a KPI Framework for your Customer Lifecycle.  The content of this article comes from and was inspired by that presentation.

Want to Track Phone Calls Generated by your Google AdWords Campaigns?

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An important aspect of any Google AdWords campaign is working out how you will track the results. This is essential so that you can work out if you are getting a good return from your advertising investment. When a conversion, such as a order, enquiry or newsletter sign-up takes place online it can be tracked […]

How to Draw a Record Crowd to Your Website

Help Your Website Draw a Massive Crowd

As well as writing articles for this website, and for my business partnership, Grassroots Internet Strategy, I also have a personal blog related to something I’m very passionate about; Grand Slam tennis. Due to the Australian Open and the lead up events, January is a massive month for tennis in Australia, and hence a massive […]

Link Building for SEO: Have You Picked the Low Hanging Fruit?

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Three of the things that have a big impact on how much traffic your website gets from search engines are: Website Development: How search engine friendly your website is Web Content: The quality of your content, the keywords that you use in your content and how you use them Inbound Links: The number and quality […]