In terms of AdWords management there is no one-size-fits-all approach. But in terms of QUALITY AdWords management there are things your AdWords manager should do to ensure that you get maximum value from both your advertising spend, and your management fee. Before you agree to work with an AdWords Manager, ensure that they meet the criteria below.
Beyond Google Search: 3 Other Places Your AdWords Ads Can Appear
By putting your ads in front of the right people, who are located in the right place, at the right time, Google AdWords can help grow your business. As well as getting your ads to appear in the Google Search results, via AdWords campaigns your ads can also appear: Across the huge network of websites […]
Google AdWords: Make Your Ads Stand Out With Ad Extensions
Using Ad Extensions in your Google AdWords campaign can make your ads bigger and more prominent, so that more people click on them, AND can improve the quality of your ad campaign.
Are Your AdWords Campaigns Working Hard Enough?
One of the biggest mistakes business owners make when setting up and managing their own AdWords campaigns is failing to consider how they will track the results generated from their advertising spend. Read on to discover easy ways to track results from your AdWords campaigns, so you can find out how hard they are working!
Google AdWords: What Local Businesses Need to Know About Recent Updates
Google is rolling out an AdWords update that can give ads for businesses that service a local area more visibility. This includes ad campaigns for hairdressers, shops, restaurants, dry cleaners, accountants, dentists and anyone else who has a business that services customers at a fixed location, like an office or shop. There are ads […]
Why AdWords Management Should Be Like Great Coffee
Like a great coffee, with AdWords management, unless you specialise in the area you probably DON’T know what goes into making it great, but you DO know if it works for you and if you want it every day!
Google AdWords: How Does Website Call Tracking Work?
Watch a short video to find out how Google AdWords Website Call Tracking works and why it’s important for understanding the value you’re getting from your AdWords Campaigns.
The Power of AdWords Remarketing to Build Your Business
Watch a 5 minute video in which I’m chatting to Loren Bartley from www.Impactiv8.com.au about why AdWords Remarketing is a powerful tool to add to your marketing mix.
Google’s Change to Where Ads Are Seen: What it Means for our Clients (and all AdWords Customers)
Find out about a change to how Google ads appear in the Google search results, and how it might impact your AdWords campaigns. If you’re an Australia business and need help, send us an email to request an AdWords account review and recommendations.
5 Critical Considerations Before You Run An AdWords Campaign
Google AdWords allows business owners to pay-per-click in order to get targeted traffic to their website. If you’ve been wondering if AdWords will work for your business, or if you’ve been planning to give it a try, watch this quick video which will set you up to get maximum return from your ad spend.
