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Why it doesn’t pay to run good ads to a bad website

June 1, 2018 By Melinda

Even as I wrote the headline of this article, the answer seemed really obvious. Good ads. Bad website. What good could ever come of it? But the answer is complex because there are varying degrees of a “bad” website and the level of “badness” can be relative to the quality of the other websites in […]

Filed Under: Google Ads, Website Design & Development Tagged With: google adwords, web copywriting, website conversions, website design

Free Online Marketing Training: Google Digital Garage

December 27, 2017 By Melinda

Whether you’re starting out in business or you have a background in Marketing and want to confirm your digital marketing knowledge, Google Digital Garage is a fabulous training resource. And it’s FREE!

Filed Under: Content Marketing, Ecommerce, Google Ads, Google Analytics, Home Page Optimisation, Online Marketing, Search Engine Optmisation, Social Media Marketing, Web Copywriting, Website Design & Development

5 Questions to Ask all Potential Website Service Providers (or Risk Wasting Time & Money)

March 8, 2015 By Melinda

questions to ask web service providers

I originally wrote this article three years ago. I’m re-publishing it because unfortunately, three years later, I’m still meeting way too many business owners who have invested time and money in their website and online marketing but are disappointed with the results and/or haven’t received value for money. Unfortunately, it often takes a bad experience to […]

Filed Under: Google Ads, Search Engine Optmisation, Web Copywriting, Website Design & Development Tagged With: google adwords management, SEO services, web copywriting, web designer, web developer, web service providers

5 Tips for Successfully Moving to a Responsive Web Design

July 23, 2014 By Melinda

I recently moved this website to a new theme with a responsive design. If you’re planning a similar update, here’s some tips for planning the new site with all devices in mind. 1. Test, Test, Test The purpose of a responsive design is that your users have a great experience on all devices; desktop, laptop, tablets […]

Filed Under: Web Copywriting, Website Design & Development Tagged With: usability, web copywriting, web designer

5 Easy Ways to Give Your Web Visitors the Ultimate User Experience

July 9, 2014 By Melinda

Last week I attended a WordChicks Meetup in Melbourne where User Experience Expert Fox Woods presented about User Experience. This article covers my key takeaways, some of which I already knew, and a few new ones thrown in too.

Filed Under: Online Marketing, Web Copywriting, Website Design & Development Tagged With: user experience, website visitors

Is it time to give your website graphics a make over?

August 29, 2013 By Judy Brandt

The web world moves fast and things change just as fast. A website that was great a few years ago might now be out-dated. Read on discover six situations that are part of a process that successful businesses deal with as they grow. Updates to marketing and strategic graphics can be used to get their […]

Filed Under: Website Design & Development Tagged With: graphic design, website design

Answers to the Top 3 Most Frequently Asked Questions about using WordPress

July 15, 2013 By Tessa Needham

get WordPress answers

**This is a guest article by Tessa from WP SuperGeek.**  At WP SuperGeek, we’re used to being asked the tough questions. As a WordPress help desk, we welcome all questions (especially the stupid ones). We speak geek so you don’t have to!

Filed Under: Ecommerce, Website Design & Development Tagged With: WordPress, WordPress FAQ

5 Ways to Make your Website Mobile Friendly

June 25, 2013 By Melinda

Content of this article is based on things I learned at the recent Google Analytics User Conference in Melbourne, and also at an AdWords Bootcamp training day. Both events were presented by Loves Data. ———- More and more people are viewing websites on a mobile device. And, actually, 90% of people are using multiple screens to complete a […]

Filed Under: Search Engine Optmisation, Website Design & Development Tagged With: mobile friendly website, search engine optimsation, website design & development, website usability

Does Your Website Have a Fabulous Hat… But an Ugly Dress?

October 26, 2011 By Melinda

a fabulous hat

I’ve  been doing a lot of web copy editing for clients lately. As part of my copy editing services, if the client has a Content Management System I generally also make the updates to the website once they’ve been approved. Every time I add copy to a website, I take time to format it and […]

Filed Under: Web Copywriting, Website Design & Development

How a Website Can Change your Life

August 22, 2011 By Melinda

My business partner in Grassroots Internet Strategy, Serena Star-Leonard, wrote a book that was published this year titled “How to Retire in 12 Months”. The book is about figuring out what you’re passionate about, working out a way to turn that passion into profit and then using the opportunities created by the internet to do […]

Filed Under: Online Marketing, Website Design & Development Tagged With: lifestyle choice, website launchpad

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