Google has now rolled out their new Google Partners program. If you’re looking an agency to work with for AdWords, make sure that the agency is a Google Partner by looking out for the new blue logo on their website or search for their name in the Partner Directory.
71 Different Ways to Test your AdWords Ad Copy
When running an AdWords campaign, it’s important to test different versions of your Ad Copy with the aim of generating a high performing version that gets a great Click Through Rate and Conversion Rate. There are many different ways that you can write your ad text, as well as different pieces of information that you […]
AdWords Services for Australian Non Profits who have Google Grants
Through the Google Grants program, Google offers non-profit organisations $10,000 per month in in-kind AdWords advertising to promote their initiatives. We’re offering AdWords 1-to-1 Training services to two Australian organisations who have successfully applied for Google Grants.
3 Things You Need to Know Before Running an AdWords e-Commerce Campaign
When you have an e-Commerce website and you’d like to get more orders, AdWords is a great option. As for all AdWords Campaigns, before you get you get your campaign running you’ll need to work out: The target geographic area where the ads will show The maximum daily budget that you’d like to spend What […]
The New AdWords Help Centre: Free Support, Resources and Training
Need help setting up and optimising your AdWords campaigns? Visit the new AdWords Help Centre for free online training, tips, information and resources.
5 Ways to Track Perfomance of your Google AdWords Enhanced Campaigns
Google AdWords enhanced campaigns officially rolled out on 22 July 2013. As well as tracking Clicks, Impressions, Click Through Rate, average Cost Per Click, Total Ad Spend and Cost Per Conversion, after upgrading campaigns for all my clients over the past few months, here are some things I suggest keeping a track of.
Google AdWords: How to Create a Master Negative Keyword List
In terms of optimising your Google AdWords campaigns, negative keywords are pure gold! By creating a Master Negative Keyword List you can quickly and easily add the negative keywords to all your campaigns.
AdWords Clients in Asia Pac Need to Review & Accept the New Terms & Conditions
On Thursday 9 May 2013 AdWords rolled out a new set of Terms and Conditions which apply to many customers throughout the Asia Pacific region.
5 Common and Costly AdWords Mistakes and How to Avoid Them
Google AdWords can be a great way to increase traffic to your website. Particularly if it’s competitive to get your website to appear high up in the organic results. A lot of business owners set up and run their own AdWords campaigns, which is relatively easy to do. The hard part is knowing what to […]
This Google AdWords Tip is a Money Saving Gem
I post a lot of AdWords tips on this blog but today’s is by far one of my favourites! When you’re running broad match keywords in a campaign, Google might broad match them to keywords that you’d happily pay for clicks for, or they might be broad matched to keywords that you’d rather not pay […]
