I regularly get asked “how do Google ads work” and “how can I control the budget to make sure I don’t inadvertently spend way too much. If you’re new to Google AdWords, this video by Google answers these questions and more.
Tips for Optimising a New AdWords Campaign
In order to get a new AdWords Campaign running well as quickly as possible you need to regularly make tweaks and changes, particularly in the early days. This great checklist by White Shark Media will give you on ideas about tweaks and changes you can make.
CWC’s Highlights from 2013 – Thanks for making it a great year!
I’ve now been in business for over four years and 2013 was a great year for Click-Winning Content. I wanted to share some of the highlights.
A Sneak Peak at the Google Analytics 101 Vids
Want to learn how to use the data in your Google Analytics account to improve your website’s performance and your business results? The aim of the Google Analytics 101 video series is to do exactly that. And you can access it for free! During the short, snappy videos, I’ll walk you through key parts of […]
Key Factors to Consider When Setting up a New Google AdWords Campaign
Planning and managing an effective Google AdWords Campaigns includes: Setting up ads that meet your business objectives Well structured Campaigns with targeted Ad Groups that achieve higher keyword quality scores and a better Click Through Rate Ads directed to quality and relevant landing pages An understanding of how you’ll track the return from your AdWords investment […]
The New Google Partners Program
Google has now rolled out their new Google Partners program. If you’re looking an agency to work with for AdWords, make sure that the agency is a Google Partner by looking out for the new blue logo on their website or search for their name in the Partner Directory.
71 Different Ways to Test your AdWords Ad Copy
When running an AdWords campaign, it’s important to test different versions of your Ad Copy with the aim of generating a high performing version that gets a great Click Through Rate and Conversion Rate. There are many different ways that you can write your ad text, as well as different pieces of information that you […]
Google Analytics: Traffic Sources is Now Acquisitions
If you’ve logged in to Google Analytics recently you probably noticed that the links on the left hand navigation menu are same, same, then different. Here’s the scoop on the Google Analytics change from Traffic Sources to Acquisitions, and how this update will make it easier for you to analyse your web traffic sources.
AdWords Services for Australian Non Profits who have Google Grants
Through the Google Grants program, Google offers non-profit organisations $10,000 per month in in-kind AdWords advertising to promote their initiatives. We’re offering AdWords 1-to-1 Training services to two Australian organisations who have successfully applied for Google Grants.
3 Things You Need to Know Before Running an AdWords e-Commerce Campaign
When you have an e-Commerce website and you’d like to get more orders, AdWords is a great option. As for all AdWords Campaigns, before you get you get your campaign running you’ll need to work out: The target geographic area where the ads will show The maximum daily budget that you’d like to spend What […]
