A common concern amongst AdWords advertisers is that their competitors are clicking on their ads and wasting their AdWords budget. This concern is often amplified if they aren’t getting sufficient leads or sales from their AdWords spend. In reality there are actually a lot of reasons why the AdWords traffic might not be converting […]
Case Study: Using AdWords to Grow Client Revenue
By working with Click-Winning Content to manage their campaigns, Caribu Horse Wear’s AdWords revenue grew by 90.8% from 2014 to 2016 and their average cost per click for Search campaigns decreased by 31.9%.
Google Analytics: How to Tell if your SEO is Paying off
Whether you’re taking a DIY approach to SEO, or paying an agency for SEO services, this short video will show you where to look in your Google Analytics data to find out if your SEO efforts are helping to grow your business.
9 Ways to Increase Web Traffic from your AdWords Campaigns
To generate leads, sales or other beneficial outcomes from an AdWords Search campaign you need people to click on your ad. The following nine tips will help you achieve more clicks for your AdWords campaigns with the aim of getting more results for your business. Keep in mind that all changes made to your Campaigns should still […]
Business Friends Meetup – Brisbane – 11 April 2017
Hey Awesome Business Friends Brook McCarthy and Melinda Samson invite you to join us at the fabulous Lock n Load Bistro in Brisbane’s West End for an informal meet-up so that you can connect with more awesome business peeps! The details are below. Feel free to invite your business friends who are equally awesome! Date Tuesday 11 […]
Google AdWords: How to Download an Australian Tax Invoice for GST
Since 1 November 2016 AdWords ad spend payments have been invoiced by Google Australia & GST has been added. Read on to find out how to download an Australian Tax Invoice for GST.
Read This Before You Hire an AdWords Manager
In terms of AdWords management there is no one-size-fits-all approach. But in terms of QUALITY AdWords management there are things your AdWords manager should do to ensure that you get maximum value from both your advertising spend, and your management fee. Before you agree to work with an AdWords Manager, ensure that they meet the criteria below.
Business Friends Meet-Up: Thursday 20 October 2016
Hey Awesome Business Friends Brook McCarthy, Kylie Saunder and Melinda Samson invite you to join us at the fabulous Honey Bar in South Melbourne for an informal meet-up so that you can connect with the other awesome business peeps that we know. The details are below. Feel free to invite your business friends who are equally […]
Beyond Google Search: 3 Other Places Your AdWords Ads Can Appear
By putting your ads in front of the right people, who are located in the right place, at the right time, Google AdWords can help grow your business. As well as getting your ads to appear in the Google Search results, via AdWords campaigns your ads can also appear: Across the huge network of websites […]
Google AdWords: A Quick Guide to Expanded Text Ads
In August 2016 Google rolled out an important new AdWords feature; Expanded Text Ads (ETA). Read on to find out what they are, why they are important and how to write great ETA copy.
