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15 Real Time Ways to Improve Your AdWords ROI

December 8, 2015 By Melinda

Here are some real times tips that we implement every day for clients to increase their online sales, enquiries and AdWords ROI.

Filed Under: Google Ads Tagged With: google adwords, google adwords conversions

Is your AdWords agency playing by Google’s rules?

February 15, 2015 By Melinda

Read about the minimum requirements that anyone who provides you with Google AdWords services needs to meet to be compliant with Google’s policies.

Filed Under: Google Ads Tagged With: google adwords, google adwords third party policy

3 Reasons Why You Shouldn’t DIY AdWords Management

November 8, 2014 By Melinda

As someone who spends a big part of every day optimising AdWords campaigns for clients, I often get asked “why does AdWords need ongoing management?” and if it’s ok for the client to just “have a go” at doing it themselves. Well, if you’re the type of person who would try to replace your hot […]

Filed Under: Google Ads Tagged With: google adwords, Outsourcing AdWords management

Google AdWords Quick Tip: How to Download an Invoice

October 30, 2014 By Melinda

Today’s quick tip answers a question that I get asked quite regularly: How do I download a Google AdWords invoice. Log in to your AdWords account and follow these steps.

Filed Under: Google Ads Tagged With: google adwords, google adwords invoice

How to give an AdWords Manager Access to your AdWords Account

October 30, 2014 By Melinda

If you are considering outsourcing management of your AdWords account to a qualified AdWords professional you can provide them with access to your account by connecting with their AdWords MCC (My Client Centre). This leads to two important questions. What are the benefits of giving access to your AdWords account this way? How do you […]

Filed Under: Google Ads Tagged With: connecting to a MCC, google adwords, Outsourcing AdWords management

5 Common and Costly AdWords Mistakes and How to Avoid Them

June 10, 2014 By Melinda

google adwords mistakes

Google AdWords can be a great way to increase traffic to your website. Particularly if it’s competitive to get your website to appear high up in the organic results. A lot of business owners set up and run their own AdWords campaigns, which is relatively easy to do.  The hard part is knowing what to […]

Filed Under: Google Ads Tagged With: google adwords, google page one, search engine marketing

Don’t let these reasons stop you trying AdWords

March 17, 2014 By Melinda

Google AdWords can be a measurable, targeted marketing option for growing your business. But unfortunately, many business owners miss out on the opportunities created by AdWords due to misconceptions about how it works. Here are three of the reasons I hear regularly for not using AdWords, plus my responses.

Filed Under: Google Ads Tagged With: google adwords

Google AdWords: How to view Invalid Clicks

March 13, 2014 By Melinda

Find out how to display columns in your AdWords account that show the number of Invalid Clicks that have been detected in your account.

Filed Under: Google Ads Tagged With: google adwords, invalid clicks

Google AdWords: What do CTR, CPC and the Other Statistics Mean?

February 28, 2014 By Melinda

Everyone who advertises with Google AdWords should understand what the main AdWords performance metrics such as CTR and CPC mean, why they are important and what can be done to improve them. This knowledge will help you make the most of your AdWords budget.

Filed Under: Google Ads Tagged With: AdWords CPC, AdWords CTR, AdWords Performance Metrics, google adwords

Google AdWords: Using “Compare Periods” to Monitor Ad Performance

February 13, 2014 By Melinda

The Compare Periods feature is an easy to use and effective analysis tool within AdWords. Find out how to use this tool and why you should be taking advantage of it when monitoring your AdWords campaigns.

Filed Under: Google Ads Tagged With: AdWords compare periods, google adwords

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