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Case Study: How Reducing Google Ads Budget by 66% Brought Tile Safe More Customers

March 20, 2019 By Melinda

At Click-Winning Content we work with a lot of businesses who have previously tried Google Ads but with no success. Read how we helped Tile Safe turn this around. Background Like many business owners, Dan O’Connor, from Tile Safe, a business who solves the problem of slippery tiles and floors, was using Google Ads with […]

Filed Under: Google Ads Tagged With: Google Ads, google adwords

9 Telltale Signs That Your Google Ads Campaign Can Be Improved

August 27, 2018 By Melinda

Google Ads can be a great way to increase traffic to your website and generate leads and sales. If you’ve set up your own campaigns, or you’re not sure if your agency is getting you the best return, here are some things that you can check.

Filed Under: Google Ads Tagged With: google adwords, Google AdWords ad copy, google adwords conversion tracking, google analytics

Why it doesn’t pay to run good ads to a bad website

June 1, 2018 By Melinda

Even as I wrote the headline of this article, the answer seemed really obvious. Good ads. Bad website. What good could ever come of it? But the answer is complex because there are varying degrees of a “bad” website and the level of “badness” can be relative to the quality of the other websites in […]

Filed Under: Google Ads, Website Design & Development Tagged With: google adwords, web copywriting, website conversions, website design

CWC Highlights of 2017

January 1, 2018 By Melinda

Another year in business has flown by! And what a year it was. Here’s a recap of Click-Winning Content’s 2017 highlights.

Filed Under: Ecommerce, Google Ads, Google Analytics, Online Marketing, Search Engine Optmisation Tagged With: google adwords, google analytics, search engine optimisation

Google AdWords: New Terms and Conditions

November 1, 2017 By Melinda

Google AdWords has new terms and conditions that need to be accepted. This article shows the steps for logging in to your account and making the required update.

Filed Under: Google Ads Tagged With: AdWords terms and conditions, google adwords

The New Google AdWords Interface: How to Download a Tax Invoice

October 2, 2017 By Melinda

Google is currently rolling out a new version of the Google AdWords experience to all AdWords users. Read on to find out how to download an Australian Tax Invoice for GST using the new interface.

Filed Under: Google Ads Tagged With: google adwords, GST, Tax Invoice

Google AdWords Glossary – Find out what those terms mean!

August 6, 2017 By Melinda

Review a list of terms that are regularly used in relation to Google AdWords campaign performance, and an explanation of what they mean.

Filed Under: Google Ads Tagged With: google adwords, Google AdWords glossary

How can you tell if your competitors are clicking on your AdWords ads?

June 19, 2017 By Melinda

  A common concern amongst AdWords advertisers is that their competitors are clicking on their ads and wasting their AdWords budget. This concern is often amplified if they aren’t getting sufficient leads or sales from their AdWords spend. In reality there are actually a lot of reasons why the AdWords traffic might not be converting […]

Filed Under: Google Ads Tagged With: google adwords, Google AdWords invalid clicks

Case Study: Using AdWords to Grow Client Revenue

May 26, 2017 By Melinda

By working with Click-Winning Content to manage their campaigns, Caribu Horse Wear’s AdWords revenue grew by 90.8% from 2014 to 2016 and their average cost per click for Search campaigns decreased by 31.9%.

Filed Under: Google Ads Tagged With: ecommerce, google adwords

Google AdWords: How to Download an Australian Tax Invoice for GST

February 1, 2017 By Melinda

Since 1 November 2016 AdWords ad spend payments have been invoiced by Google Australia & GST has been added. Read on to find out how to download an Australian Tax Invoice for GST.

Filed Under: Google Ads Tagged With: google adwords, google adwords invoice

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