Following on from the Digital Analytics Fundamentals course which Google made available in October last year, the second course in Google Analytics Platform Principles has now been launched, which will start on 11 March 2014.
Watch a short video to find out how to use the data in your Google Analytics account to find out if your Search Engine Optimisation (SEO) efforts are generating organic traffic to your website.
Got Google Analytics installed but don’t know what the data means? Or how you can use it to improve your website’s performance and your business results? If you’ve often wondered what the statistics in your Google Analytics account mean, but never had the time or resources to find out, you’ll love the free Google Analytics 101 […]
Next in the series of free Google Analytics 101 videos let’s walkthrough the data in the Audience Overview screen.
I’ve now been in business for over four years and 2013 was a great year for Click-Winning Content. I wanted to share some of the highlights.
Want to learn how to use the data in your Google Analytics account to improve your website’s performance and your business results? The aim of the Google Analytics 101 video series is to do exactly that. And you can access it for free! During the short, snappy videos, I’ll walk you through key parts of […]
If you’ve logged in to Google Analytics recently you probably noticed that the links on the left hand navigation menu are same, same, then different. Here’s the scoop on the Google Analytics change from Traffic Sources to Acquisitions, and how this update will make it easier for you to analyse your web traffic sources.
Discover how to find out what other websites are linking to your website by using the Trackbacks section of Google Analytics.
Truth is I’m a bit of a Science nerd at heart. I studied Science at uni and have always loved to be the one who can answer questions about the Period Table at pub trivia nights. One of the things I love about Google AdWords and Analytics is that they combine Marketing and Science. So […]
People are likely to behave differently on your website depending upon whether they are New (people visiting for the first time) or Returning (people who have visited your website previously). Ideally you would expect New Visitors to have a lower Bounce Rate, because they are enticed by your click-able links to click through to another […]