Due to a change made to Google Analytics in April 2014, Visits are now called Sessions and Unique Visitors are now called Users. Watch a short video to find out where this impacts the data within your account. If you’ve already signed up to access the full FREE Google Analytics 101 Video series, please take […]
Recent news about the Heartbleed bug reminded me how important it is to keep your Google account secure. In their article on The Heartbleed Hit List: The Passwords You Need to Change Right Now, Mashable confirms that: Google said users do not need to change their passwords, but because of the previous vulnerability, better safe than sorry. […]
Having Google Analytics Goals set up to track the actions and behaviour of your website visitors provides powerful information about the effectiveness of your marketing and website. However, it’s critical to test that the Goals are set up properly, otherwise they can inadvertently cause you to make bad decisions.
Fact is, more and more people are visiting websites using mobile devices. So if your website isn’t mobile-friendly, you’re missing out on opportunities. Watch a quick 1 minute video and discover how to use Google Analytics to find out how many people are visiting your website from a computer, a mobile or tablet.
Have you noticed strange referral traffic from a website called semalt.com in your Google Analytics traffic sources report? I’ve seen this traffic source in a few client accounts recently. It has a 100% bounce rate, which is an indication that it’s not quality targeted traffic. This kind of traffic can skew the average bounce rate […]
Following on from the Digital Analytics Fundamentals course which Google made available in October last year, the second course in Google Analytics Platform Principles has now been launched, which will start on 11 March 2014.
Watch a short video to find out how to use the data in your Google Analytics account to find out if your Search Engine Optimisation (SEO) efforts are generating organic traffic to your website.
Got Google Analytics installed but don’t know what the data means? Or how you can use it to improve your website’s performance and your business results? If you’ve often wondered what the statistics in your Google Analytics account mean, but never had the time or resources to find out, you’ll love the free Google Analytics 101 […]
Next in the series of free Google Analytics 101 videos let’s walkthrough the data in the Audience Overview screen.
I’ve now been in business for over four years and 2013 was a great year for Click-Winning Content. I wanted to share some of the highlights.