Let’s start by confirming why Google Analytics is important. It’s Google’s free tool that allows you to monitor how well your website performs in terms of things like number of visitors, what pages people look at, where your website traffic comes from, how long people spend during a visit, what key actions they take, and […]
Is Your Google Analytics Set-up Properly? 7 Things you Need to Check
If your Google Analytics account isn’t set-up properly then you’re missing out on valuable information. Discover 7 things that can stop you getting full value from your Google Analytics account.
CWC Highlights of 2018
It’s been another big year for the Click-Winning Content team. Our business continued to grow, with a large contribution from our amazing team, the Google Partner program and our incredible business partners and contacts who regularly refer work to us.
Google Analytics and GDPR Information for Australian Businesses
Read about how the General Data Protection Regulation (GDPR) in the European Union will impact the use of Google Analytics by Australian Businesses.
CWC Highlights of 2017
Another year in business has flown by! And what a year it was. Here’s a recap of Click-Winning Content’s 2017 highlights.
Free Online Marketing Training: Google Digital Garage
Whether you’re starting out in business or you have a background in Marketing and want to confirm your digital marketing knowledge, Google Digital Garage is a fabulous training resource. And it’s FREE!
Marketing Attribution: What is it and why should you care?
Watch a quick three minute video to learn about marketing attribution and why it’s important for helping you make decisions about where to allocate your marketing budget and resources.
Google Analytics: The Value of Using “Compare to”
I’m currently working on monthly reports for our ongoing AdWords clients. As part of the reporting process I regularly use the “compare to” feature in Google Analytics to see how ad campaigns are performing compared to last month and the same month last year. This article explains how to use the “compare to” feature and […]
If checking out of the supermarket was as hard as some online stores…
Watch this hilarious video by Google Analytics on “Google Analytics in Real Life – Online Shopping”. It looks at what the world would be like if it was as hard to checkout at the supermarket as it is from some online stores.
Google Analytics: Your Secret Weapon for Conversion Focused Websites
View the Google Analytics presentation from WordCamp 2017 in Brisbane that I delivered in conjunction with Paula Glynn, and find out how you can leverage Google Analytics to win clients and/or build your own business.
