It’s now been over five years since I started Click-Winning Content and in June I celebrated five years as an AdWords partner.
3 Reasons Why You Shouldn’t DIY AdWords Management
As someone who spends a big part of every day optimising AdWords campaigns for clients, I often get asked “why does AdWords need ongoing management?” and if it’s ok for the client to just “have a go” at doing it themselves. Well, if you’re the type of person who would try to replace your hot […]
Google AdWords Quick Tip: How to Download an Invoice
Today’s quick tip answers a question that I get asked quite regularly: How do I download a Google AdWords invoice. Log in to your AdWords account and follow these steps.
How to give an AdWords Manager Access to your AdWords Account
If you are considering outsourcing management of your AdWords account to a qualified AdWords professional you can provide them with access to your account by connecting with their AdWords MCC (My Client Centre). This leads to two important questions. What are the benefits of giving access to your AdWords account this way? How do you […]
Google AdWords: Why Can’t I See My Own Ads?
As an AdWords Manager, one of the most common questions I get asked is “Why can’t I see my own ads?“. This article was inspired by a client who recently asked that exact question. Read on to discover the answer.
New AdWords Feature: Call-Out Extensions
Google AdWords have rolled out a new feature that enables advertisers to show additional “Call-out” text below the main ad copy. Find out more about what call-out extensions are, why you should use them and how to add them.
Changes to AdWords Location Extensions & Shopping Campaigns
As all AdWords advertisers know Google are constantly changing and improving AdWords. Currently there are two significant changes that AdWords advertisers should be aware of affecting Product Listing Ads campaigns and Location Extensions. Find out more about these changes and what you need to do to ensure there is no impact on your AdWords advertising.
Celebrating 5 Years (and 3 Logos) as a Google Partner
I recently completed my AdWords certification exams which means this month I’m celebrating five years in business, and five years as a Google Partner. What does it mean to be a Google Partner? Basically it means that Google trusts us, and so can you! Google Partners need to regularly pass exams, achieve Best Practices for […]
5 Common and Costly AdWords Mistakes and How to Avoid Them
Google AdWords can be a great way to increase traffic to your website. Particularly if it’s competitive to get your website to appear high up in the organic results. A lot of business owners set up and run their own AdWords campaigns, which is relatively easy to do. The hard part is knowing what to […]
3 Smart Ways to Protect Your Google Account
Recent news about the Heartbleed bug reminded me how important it is to keep your Google account secure. In their article on The Heartbleed Hit List: The Passwords You Need to Change Right Now, Mashable confirms that: Google said users do not need to change their passwords, but because of the previous vulnerability, better safe than sorry. […]
