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A low bounce rate means your website is great!

March 22, 2011 By Melinda

Bouncy castles, bouncy hair and now bouncy websites In website terms, a bounce occurs when someone bounces away after viewing only a single page of your website.

Filed Under: Google Analytics Tagged With: bounce rate, web traffic, website performance

Google page one. What you can and can’t pay for.

March 22, 2011 By Melinda

When you type a search term, or keyword, into Google, the page where the results are listed is called the Search Engine Results Page (SERP).

Filed Under: Google Ads, Search Engine Optmisation Tagged With: free web traffic, google adwords, google page one, organic traffic, paid web traffic

What’s the Deal with Blogging?

March 21, 2011 By Melinda

I’ve had a few conversations recently discussing why blogging is valuable and how it fits into an online marketing program.  Those conversations inspired this article. Here’s my take on blogging.

Filed Under: Content Marketing, Search Engine Optmisation Tagged With: blogging, inbound links, search engine optimisation, SEO, WordPress blog

6 Tips for Optimised Page Titles (Title Tags)

March 21, 2011 By Melinda

Page Titles, also called the TITLE element and Title Tag, are very important for search engine optimisation.  They are one of the places where search engines check for your keywords and find out what your website is about.

Filed Under: Search Engine Optmisation, Web Copywriting Tagged With: page title, search engine optimisation, SEO, title tag

What does search engine optimisation mean anyway?

March 21, 2011 By Melinda

Search engine optimisation gets mentioned a lot these days and is a buzz word for anyone planning a website.  But what does it actually mean? In this article I’ll explain some of the terms and acronyms that are frequently used in relation to search engine optimisation.

Filed Under: Search Engine Optmisation Tagged With: search engine optimisation, SEO, web copywriting

Ecommerce Tips: 11 Ways to Make People Happy to Buy From You

February 28, 2011 By Melinda

Following on from my ecommerce tips article on How to Get 1,000 Unique Visitors in Your First Two Weeks, here are 11 tips to make your website user friendly and make your customers happy to buy from you.

Filed Under: Ecommerce Tagged With: ecommerce, ecommerce tips

Ecommerce Tips: How to Get Over 1,000 Unique Website Visitors in Your First Two Weeks

February 28, 2011 By Melinda

Getting traffic to a new website can be difficult because it takes time to build up your organic ranking and appear on the first page of Google.  The Spoilt Gift and Homewares estore opened for business two weeks ago.  Since then it has had over 1500 visits (1061 unique visitors), 46% from organic search. Alexa, a website that […]

Filed Under: Ecommerce, Online Marketing, Web Copywriting Tagged With: ecommerce, web copywriting, web traffic

Presenting in Online Videos: Top 5 Mistakes and How to Avoid Them

February 28, 2011 By Melinda

Use of online video is booming and the trend continues upward! It’s now really easy for anyone to make a video on their mobile phone or laptop, upload it to a website like YouTube and then share it on a website, blog, Facebook or Twitter.

Filed Under: Online Marketing Tagged With: online video, video marketing

What Having FAQs On Your Website Can Do For You

February 28, 2011 By Melinda

The humble FAQ page is often overlooked when people put their web content plan together.  Here are three reasons why you should include it.

Filed Under: Web Copywriting Tagged With: FAQ

Make me an offer! How to Motivate Your Website Visitors to Act.

February 28, 2011 By Melinda

Implementing an online marketing program will increase the number of visitors to your website.  But once you have the visitors, what happens next?

Filed Under: Content Marketing, Web Copywriting Tagged With: call to action, special offer

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