As well as writing articles for this website, and for my business partnership, Grassroots Internet Strategy, I also have a personal blog related to something I’m very passionate about; Grand Slam tennis. Due to the Australian Open and the lead up events, January is a massive month for tennis in Australia, and hence a massive […]
Link Building for SEO: Have You Picked the Low Hanging Fruit?
Three of the things that have a big impact on how much traffic your website gets from search engines are: Website Development: How search engine friendly your website is Web Content: The quality of your content, the keywords that you use in your content and how you use them Inbound Links: The number and quality […]
Does Your Website Have a Fabulous Hat… But an Ugly Dress?
I’ve been doing a lot of web copy editing for clients lately. As part of my copy editing services, if the client has a Content Management System I generally also make the updates to the website once they’ve been approved. Every time I add copy to a website, I take time to format it and […]
The Critical Factor for Google AdWords Success
To get great results from investing in Google AdWords your campaigns need to be well set up and optimised. You can either learn to do this yourself or have your campaigns managed by a Google Qualified Advertising Professional. If you’re looking for tips to improve your AdWords results, in a recent article I covered 5 […]
How a Website Can Change your Life
My business partner in Grassroots Internet Strategy, Serena Star-Leonard, wrote a book that was published this year titled “How to Retire in 12 Months”. The book is about figuring out what you’re passionate about, working out a way to turn that passion into profit and then using the opportunities created by the internet to do […]
10 Money Saving Reasons to Add WordPress to your Website
WordPress web software is being used by more and more people around the world to create their website or blog. According to this article by OM4: WordPress is the most widely used web software, used by over 14% of all websites WordPress is the dominant Content Management System (CMS), used more than 54% of the […]
Get to Know Your Website’s Page Title. Enrich it by Adding Keywords.
Go to any website and have a look at the words that appear at the top of the browser. Do they explain what the website is about?
Twitter the Australian Way – How to be a Good Bloke, or a Fab Chick!
Use of Twitter for business in Australia continues to increase as business owners capitalise on the opportunity that this free service offers to: understand the needs of your clients and prospects build business relationships generate warm website traffic.
The Pleasure of a Fine Design
I recently worked with Judy Brandt Design who created the branding and banner ads for the recent Grassroots Internet Strategy Websites Rock Festival. In my sales and marketing career over the last 16 years I’ve been lucky enough to work with a lot of great designers and working with Judy reminded me what a difference a great design, […]
5 Things I Wish I Knew from Day One as a Start Up Business Owner
I started my business around two years ago and every single day since then I’ve learned something I didn’t know; some days I learn many many things. Read on for the five most important things I learned through starting a small business.
