Use of Twitter for business in Australia continues to increase as business owners capitalise on the opportunity that this free service offers to: understand the needs of your clients and prospects build business relationships generate warm website traffic.
The Pleasure of a Fine Design
I recently worked with Judy Brandt Design who created the branding and banner ads for the recent Grassroots Internet Strategy Websites Rock Festival. In my sales and marketing career over the last 16 years I’ve been lucky enough to work with a lot of great designers and working with Judy reminded me what a difference a great design, […]
5 Things I Wish I Knew from Day One as a Start Up Business Owner
I started my business around two years ago and every single day since then I’ve learned something I didn’t know; some days I learn many many things. Read on for the five most important things I learned through starting a small business.
A low bounce rate means your website is great!
Bouncy castles, bouncy hair and now bouncy websites In website terms, a bounce occurs when someone bounces away after viewing only a single page of your website.
Google page one. What you can and can’t pay for.
When you type a search term, or keyword, into Google, the page where the results are listed is called the Search Engine Results Page (SERP).
What’s the Deal with Blogging?
I’ve had a few conversations recently discussing why blogging is valuable and how it fits into an online marketing program. Those conversations inspired this article. Here’s my take on blogging.
6 Tips for Optimised Page Titles (Title Tags)
Page Titles, also called the TITLE element and Title Tag, are very important for search engine optimisation. They are one of the places where search engines check for your keywords and find out what your website is about.
What does search engine optimisation mean anyway?
Search engine optimisation gets mentioned a lot these days and is a buzz word for anyone planning a website. But what does it actually mean? In this article I’ll explain some of the terms and acronyms that are frequently used in relation to search engine optimisation.
Ecommerce Tips: 11 Ways to Make People Happy to Buy From You
Following on from my ecommerce tips article on How to Get 1,000 Unique Visitors in Your First Two Weeks, here are 11 tips to make your website user friendly and make your customers happy to buy from you.
Ecommerce Tips: How to Get Over 1,000 Unique Website Visitors in Your First Two Weeks
Getting traffic to a new website can be difficult because it takes time to build up your organic ranking and appear on the first page of Google. The Spoilt Gift and Homewares estore opened for business two weeks ago. Since then it has had over 1500 visits (1061 unique visitors), 46% from organic search. Alexa, a website that […]
